Singapore Inbound Marketing Blog: iSmart Communications

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 08/15/19 15:00

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone ...

Why A Unique Selling Proposition Is So Important?

By: Bryan Lim on 08/07/19 17:40

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

By: Veronica Fernandez on 07/26/19 11:16

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not ...

Debunked: 7 Myths Of Marketing Automation

By: Bryan Lim on 07/19/19 17:30

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

By: Pooja Vinod Kumar on 07/18/19 17:16

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! ( ...

Which Social Media Tools Actually Work for Your Business?

By: Raymond Ma on 07/12/19 16:00

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to ...

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

By: Veronica Fernandez on 07/09/19 11:35

You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to ...

How To Market An Event Successfully With Digital Marketing

By: Bryan Lim on 07/05/19 17:30

According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough to ensure a successful event ...

Okay, Google. Will 50% of searches be voice searches by 2020?

By: Veronica Fernandez on 07/04/19 15:44

Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence. The appeal of voice ...

The Most Recommended Software Tools for Content Management in 2019!

By: Raymond Ma on 07/03/19 14:08

It is extremely important for a marketer to get the right software tools for content management since, they are responsible for launching new marketing campaigns which makes it ...

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5 Tips to Level Up Instagram Posts!

By: Pooja Vinod Kumar on 06/27/19 18:31

Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, this could ...

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

By: Bryan Lim on 05/30/19 17:45

Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you ...

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iSmart Communications Blog

Why Should Your Business Have Buyer Personas?

Why A Unique Selling Proposition Is So Important?

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

Debunked: 7 Myths Of Marketing Automation

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Which Social Media Tools Actually Work for Your Business?

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

How To Market An Event Successfully With Digital Marketing

Okay, Google. Will 50% of searches be voice searches by 2020?

The Most Recommended Software Tools for Content Management in 2019!

5 Tips to Level Up Instagram Posts!

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

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