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The Power of Personalization: Account-Based Marketing for B2B

By: Margen Andallo on 3/9/23 10:00

Account-based marketing (ABM) is a powerful approach to marketing that focuses on building relationships with high-value accounts. By targeting specific accounts, ABM allows ...
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Why Account-Based Marketing is the Future of B2B Sales

By: Margen Andallo on 3/1/23 12:00

Account-Based Marketing (ABM) is a strategy that focuses on targeting specific accounts or companies rather than broad audiences. It's a highly effective B2B sales approach that ...
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How to Create a Killer Performance Marketing Campaign

By: Margen Andallo on 2/27/23 15:00

Performance marketing is all about driving results. It's a data-driven approach to marketing that focuses on driving specific actions, such as clicks, conversions, or sales. To ...
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The Benefits of Performance Marketing for Small Businesses

By: Margen Andallo on 2/22/23 18:56

Small businesses face unique challenges when it comes to marketing their products and services. With limited budgets and resources, they need to be strategic and effective in ...
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The Next Big Thing in Performance Marketing

By: Margen Andallo on 2/17/23 10:30

Performance marketing is an ever-evolving landscape that is constantly changing as new technologies, trends, and strategies emerge. In this blog post, we’ll explore the next big ...
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The Advantages of Affiliate Marketing in Performance Marketing

By: Margen Andallo on 2/14/23 15:59

Performance marketing is all about driving results and delivering the best ROI for your marketing efforts. One approach that has proven to be highly effective is affiliate ...
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Diagram showing the four key targeting techniques in performance marketing: Demographic Targeting, Behavioral Targeting, Contextual Targeting, and Geo-Targeting. Arrows point to each technique, highlighting the importance of using a combination of methods for maximum impact.

Effective Targeting Techniques in Performance Marketing

By: Margen Andallo on 2/9/23 10:00

One of the keys to success in performance marketing is effective targeting. The right target audience can make all the difference in terms of the impact and ROI of your campaigns. ...
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The Role of AI in Performance Marketing

By: Margen Andallo on 2/8/23 17:00

Artificial Intelligence (AI) is revolutionizing how businesses approach marketing and advertising. AI is changing how performance marketers make decisions, optimize campaigns, and ...
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14 Digital Marketing Strategies for E-commerce 2023

By: Cathy Miranda on 2/7/23 15:00

Digital marketing has become an essential aspect of the e-commerce industry. With the increasing number of online shoppers, it has become imperative for e-commerce businesses to ...
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artificial intelligence and machine learning in performance marketing

Using AI and Machine Learning in Performance Marketing

By: Margen Andallo on 2/2/23 15:51

Artificial intelligence (AI) and machine learning (ML) have become increasingly prevalent in the marketing world in recent years. These cutting-edge technologies are ...
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How to Use AI Marketing Tools Effectively

By: Cathy Miranda on 2/2/23 13:00

Artificial Intelligence marketing tools automate many marketing processes, from identifying target audience segments to personalizing content and messaging, allowing marketers to ...
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5 Lessons About Performance Marketing You Can Learn From Superheroes

By: Margen Andallo on 1/30/23 15:28

Performance marketing is the process of promoting and selling products or services through various marketing channels in order to increase sales and revenue. This field has a lot ...
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