Singapore Inbound Marketing Blog: iSmart Communications

8 Steps to Create a Perfect Giveaway!

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. ...

2020 Digital Marketing Trends To Watch Out For (Part 2)

By: Pooja Vinod Kumar on 12/04/19 15:00

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.And like ...

Must Not Miss Checklist to Create Valuable Content

By: Raymond Ma on 11/22/19 9:00

People love checklists. That's because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more importantly, it is very ...

6 Quick Wins For Your CTAs To Start Converting

By: Bryan Lim on 11/20/19 10:00

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough ...

2020 Digital Marketing Trends To Watch Out For (Part 1)

By: Pooja Vinod Kumar on 11/15/19 17:00

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.Sharing information is more accessible than ...

How Are Leads Converted Better By 25% With A Chatbot?

By: Veronica Fernandez on 11/13/19 9:00

In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that ...

Do Image Carousels Work? Yay! or Nay!

By: Pooja Vinod Kumar on 11/12/19 9:00

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish! ...

What Is 11.11 And 5 Tips Used By Successful Brands In China

By: Bryan Lim on 11/08/19 11:45

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

How to maintain customer loyalty? Let’s look at Watsons!

By: Riley Wong on 10/25/19 9:05

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from ...

5 Things To Consider For LinkedIn Lead Gen Forms

By: Bryan Lim on 10/22/19 10:56

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms ...

What-is-Conversion-Rate-Optimization-and-Why-Your-Website-Needs-It

The Conversion Rate Optimization (CRO) Guide for Beginners!

By: Pooja Vinod Kumar on 10/16/19 14:24

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

3 Things that Kill Your Conversion Rate

By: Veronica Fernandez on 10/15/19 17:49

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose ...