Singapore Inbound Marketing Blog: iSmart Communications

SEO Fundamentals: The Importance Of Keywords

By: Bryan Lim on 09/18/19 17:30

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small ...

Snapchat For B2B Marketers in 2019!

By: Pooja Vinod Kumar on 09/13/19 18:14

Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few seconds before they disappear forever. ...

Will Google De-index/ Penalise Sites With Fake News in Singapore?

By: Veronica Fernandez on 09/11/19 10:01

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake ...

Tips to Increase Relevance Scores on Facebook that You Must Know!

By: Pooja Vinod Kumar on 09/09/19 16:25

Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...

Off-Facebook-Activity-What-Does-It-Mean-For-Advertisers

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

By: Bryan Lim on 09/04/19 11:08

The Great Hack Facebook Cambridge Analytica Data

Netflix's The Great Hack Review - How Your Data Was Used in Elections

By: Veronica Fernandez on 08/30/19 11:00

Understanding How Social Media Impacts SEO

By: Bryan Lim on 08/27/19 10:30

Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant impact on ...

Facebook Launches New Tool: Gives You More Control Over Your Data!

By: Pooja Vinod Kumar on 08/24/19 17:30

Are you aware that Facebook launched a new tool this week? The main purpose of this tool is to give users better control on how their data is being used by ...

The 6 Best National Day Marketing Campaigns in Singapore 2019

By: Veronica Fernandez on 08/20/19 16:00

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes ...

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 08/15/19 15:00

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone ...

Why A Unique Selling Proposition Is So Important?

By: Bryan Lim on 08/07/19 17:40

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

By: Veronica Fernandez on 07/26/19 11:16

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not ...