Singapore Inbound Marketing Blog: iSmart Communications

The Benefits of Account-Based Marketing for B2B Companies

Account-based marketing (ABM) has grown in popularity recently, especially among B2B companies. Instead of casting a wide net with their marketing efforts, B2B companies focus on ...

The Evolution of Performance Marketing: From CPC to CPA and Beyond

By: Almira Abad on 4/28/23 11:45

Performance marketing has come a long way since its inception. What started as a simple model of paying for clicks has evolved into a sophisticated system of tracking and ...

Navigating the Complexities of B2B Data Management in Singapore

By: Almira Abad on 4/26/23 10:00

Data is an essential resource for any business, regardless of its size or industry. In the B2B world, data plays a crucial role in helping companies understand their customers, ...

B2B Lead Generation in the Digital Age: Tips for Success

By: Almira Abad on 4/24/23 11:44

In the digital age, B2B lead generation has become more challenging than ever before. With the rise of the internet, social media, and other digital channels, businesses now have ...

While Facebook remains a popular choice for e-commerce advertising, this article explores other platforms such as Instagram, TikTok, and Pinterest and how they can be used effectively.

By: Almira Abad on 4/21/23 16:00

In today’s digital age, social media has become an integral part of our daily lives. It has also become a vital tool for businesses to reach and engage with their target audience.

Personalization at Scale: How Account-Based Marketing Enhances Customer Engagement

By: Almira Abad on 4/20/23 14:25

In today's digital age, customers expect personalized experiences. They want businesses to understand their unique needs and preferences, and tailor their offerings accordingly. ...

Maximizing OI with Account-Based Marketing: Tips and Best Practices for B2B Marketers

By: Almira Abad on 4/20/23 12:53

Our primary objective as B2B marketers is to increase the ROI (return on investment) for our marketing initiatives. Account-based marketing (ABM) has become a very successful ...

Scaling Your Business with Performance Marketing: Tips and Tricks

By: Margen Andallo on 4/12/23 10:52

As a business owner, scaling your business is likely one of your top priorities. Performance marketing, a data-driven approach that drives specific actions, can be a powerful tool ...

The Ultimate Guide to Performance Marketing for eCommerce Businesses

By: Margen Andallo on 4/5/23 18:00

In today's digital age, eCommerce businesses are becoming increasingly popular. With more people shopping online than ever before, eCommerce businesses are looking for ways to ...

Top Account-Based Marketing Tools to Boost Your Sales

By: Margen Andallo on 3/24/23 9:30

Account-based marketing (ABM) is a powerful approach that focuses on identifying and targeting high-value accounts with personalized marketing campaigns. This approach can help ...

ABM 101: How to Implement an Account-Based Marketing Strategy

By: Margen Andallo on 3/14/23 17:30

Account-based marketing (ABM) is a targeted marketing approach that focuses on building relationships with high-value accounts. By tailoring marketing efforts to specific ...

5 Key Strategies for Successful Account-Based Marketing

By: Margen Andallo on 3/10/23 18:51

Account-based marketing (ABM) is a highly-targeted approach that is becoming increasingly popular among B2B marketers. Rather than focusing on attracting as many leads as ...