Singapore Inbound Marketing Blog: iSmart Communications

iSmart Communications Social Media Marketing Engagement

When are the best timings to post on social media?

By: Chong Wei Ling on 09/11/20 17:49

Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social media platforms occurs at different ...

Why Traditional Marketing Is A Thing Of The Past

By: Chong Wei Ling on 09/04/20 15:50

Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing ads are ...

6 Types of Content That You Can Use And Optimise For SEO

By: Chong Wei Ling on 08/28/20 13:59

As we all know, SEO is more important than ever for digital marketing when everything is going online. The type of content that is being put out plays a huge role in the ...

iSmart Communications Instagram Shopping For E-commerce Marketing

Setting Up Instagram Shopping for E-commerce: Why Should You Get Started

By: Chong Wei Ling on 08/21/20 14:45

If you’re planning to start your own e-commerce site, Instagram Shopping is something that is essential to your Instagram marketing strategies.

Transition to Post-COVID: The Shift in the Digital Marketing Landscape

By: Chong Wei Ling on 08/14/20 17:35

This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, ...

5 Reasons Why Your Business Should Use YouTube Marketing

By: Chong Wei Ling on 08/07/20 14:34

There are so many social media platforms out there and no doubt YouTube is one of the biggest social media channels to utilise for many marketers. When you think of social ...

The 2020 Instagram Marketing Guide: 10 Tips to Up Your IG Game

By: Chong Wei Ling on 07/30/20 18:13

Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has grown into a huge ...

Why Businesses Should Use Instagram

By: Bryan Lim on 06/10/20 12:45

According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the ...

What COVID-19 Means for Marketers in 2020, the Pros and Cons!

By: Guest Blogger: Kristin Savage on 06/08/20 15:15

For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health but on so many other aspects of our lives. ...

Improve your Facebook Advertising with Facebook Lookalike Audience

By: Bryan Lim on 04/29/20 18:45

According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for the ...

The Impact of COVID-19 on Digital Marketing Agencies

By: Guest Blogger: Kristin Savage on 04/27/20 13:00

The Impact of COVID-19 on Digital Marketing Agencies

7 Quick Hacks To Improve Your SEO

By: Bryan Lim on 04/15/20 18:45

91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you're in no-man 's-land. If you are not ...