Singapore Inbound Marketing Blog: iSmart Communications

What COVID-19 Means for Marketers in 2020, the Pros and Cons!

By: Guest Blogger: Kristin Savage on 06/08/20 15:15

For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health but on so many other aspects of our lives. ...

Improve your Facebook Advertising with Facebook Lookalike Audience

By: Bryan Lim on 04/29/20 18:45

According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for the ...

The Impact of COVID-19 on Digital Marketing Agencies

By: Guest Blogger: Kristin Savage on 04/27/20 13:00

The Impact of COVID-19 on Digital Marketing Agencies

7 Quick Hacks To Improve Your SEO

By: Bryan Lim on 04/15/20 18:45

91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you're in no-man 's-land. If you are not ...

Impact of COVID19 + Predictions for Digital Marketing

By: Bryan Lim on 04/08/20 13:30

This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only severely impacted our health and ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 2)

By: Pooja Vinod Kumar on 03/09/20 16:00

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

By: Pooja Vinod Kumar on 01/29/20 15:30

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

5 Issues That Could Be Hurting Your Lead Generation

By: Bryan Lim on 01/09/20 10:55

In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology and software companies ...

The 6 Best Ways to Use Videos for Your Email Marketing Campaign!

By: Pooja Vinod Kumar on 12/30/19 9:23

Mobile apps in Singapore Grab & Gojek example

Understanding the Buyer’s Journey of Taxi Mobile Apps: Grab and Gojek

By: Riley Wong on 12/20/19 17:18

What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are increasingly becoming ...

8 Steps to Create a Perfect Giveaway!

By: Pooja Vinod Kumar on 12/13/19 16:00

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. ...

2020 Digital Marketing Trends To Watch Out For (Part 2)

By: Pooja Vinod Kumar on 12/04/19 15:00

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.And like ...