October 2, 2025
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
October 2, 2025
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
October 2, 2025
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
October 2, 2025
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
October 2, 2025
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
October 2, 2025
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
October 2, 2025
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
October 2, 2025
When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of […]
October 2, 2025
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
October 2, 2025
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
October 2, 2025
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
October 2, 2025
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
October 2, 2025
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
October 2, 2025
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
October 2, 2025
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
October 2, 2025
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
October 2, 2025
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
October 2, 2025
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
October 2, 2025
Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise […]
October 2, 2025
The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, […]
October 2, 2025
“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your […]
October 2, 2025
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
October 2, 2025
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
October 2, 2025
Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many […]
October 2, 2025
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
October 2, 2025
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
October 2, 2025
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
October 2, 2025
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
October 2, 2025
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
October 2, 2025
Let’s be blunt. Your sales team wasn’t hired to chase ghosts or send another 200 cold emails a day that end up ignored. That’s not sales […]
October 1, 2025
Singapore has always been at the forefront of technological innovation, and content creation is no exception. Today, businesses, marketers, and creators are leaning into AI Content […]
October 1, 2025
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing […]
October 1, 2025
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
October 1, 2025
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
October 1, 2025
Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it’s likely that you’re not leveraging […]
October 1, 2025
How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in […]
October 1, 2025
Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same […]
October 1, 2025
According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, […]
October 1, 2025
It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow […]
October 1, 2025
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
October 1, 2025
The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power […]
October 1, 2025
Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is […]
October 1, 2025
Trying to get new business is ever increasing challenge. Telemarketing is a marketing strategy that involves connecting with customers through phone or more recently web-based video […]
October 1, 2025
Singapore is a prime market for the IT industry. In 2015, the government launched ICT tenders in digital, IT infrastructure, and data and web services worth […]
October 1, 2025
Millions of businesses, bloggers and artists want to be visible to everyone looking for their products or services. They compete aggressively for the first-page of Google […]
October 1, 2025
Did you know you can get number 1 ranking on Google for free?
October 1, 2025
Digital Marketing is a tricky business. Technology has brought the marketing field a long way. To stay on top is forever advancing into different strategies and […]
October 1, 2025
You must have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications; targets […]
October 1, 2025
With over 2 billion internet users, where can business owners go to find potential visitors to their website? Well, you could try the top U.S. website: […]
October 1, 2025
October 1, 2025
The Magnificent 7 for Website Security Website Online Security is no longer just an optional concept. Rather it is a necessity for businesses of all sizes. […]
October 1, 2025
October 1, 2025
Have you heard of Facebook Instant Articles? Need to distribute your own particular Instant Articles on Facebook? Let’s get started First off: What are Facebook Instant […]
October 1, 2025
Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and […]
October 1, 2025
Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified. (More importantly, mobile now represents […]
October 1, 2025
SEO was quite easy in the past. One could almost guarantee results. However, it is so different now. Today, instead of just matching query to keywords, […]
October 1, 2025
The buyer’s Journey to make a purchase has evolved rapidly.The more technology advances, the more it is integrated into our daily lives and we will continue […]
October 1, 2025
Facebook recently announced a new tool for developers that allow them to build bots for Facebook Messenger. These bots can add a whole new array of […]
October 1, 2025
A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks […]
October 1, 2025
Is it possible to do Digital marketing without paying a cent?
October 1, 2025
Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, […]
October 1, 2025
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages […]
October 1, 2025
Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to […]
October 1, 2025
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
October 1, 2025
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
October 1, 2025
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
October 1, 2025
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
October 1, 2025
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
October 1, 2025
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
October 1, 2025
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
October 1, 2025
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
October 1, 2025
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
October 1, 2025
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
October 1, 2025
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
October 1, 2025
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
October 1, 2025
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
October 1, 2025
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
October 1, 2025
As you browse the Internet, you may have come across website copy like this:
October 1, 2025
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
October 1, 2025
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
October 1, 2025
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
October 1, 2025
There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. […]
October 1, 2025
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
October 1, 2025
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
October 1, 2025
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
October 1, 2025
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
October 1, 2025
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]