iSmart Communications Blog

5 Things To Consider For LinkedIn Lead Gen Forms

Posted by Bryan Lim

Oct 22, 2019 10:56:30 AM

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail.

That’s why ad platforms continuously seek ways to simplify how leads are being generated. Amongst those platforms, we have Google, Facebook, LinkedIn, Twitter and many more.

In this article, we shall discuss LinkedIn and in particular, Lead Gen Forms. It offers businesses a quick and scalable way to generate leads. For users, it makes the process of claiming an offer or sign-up hassle-free.

But this beckons the question: is this format effective in the age of hyper-personalisation?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation Asia, Lead Generation Singapore

The Conversion Rate Optimization (CRO) Guide for Beginners!

Posted by Pooja Vinod Kumar

Oct 16, 2019 2:24:55 PM

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

3 Things that Kill Your Conversion Rate

Posted by Veronica Fernandez

Oct 15, 2019 5:49:17 PM

 
 
How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose sales? All too often, online retailers lose sight of how their potential and current customers experience their service. The result is a high volume of potential sales winds up as missed opportunities. But on a positive note, three of the most common conversion rate killers are not terribly hard to fix. Read on to learn tips on how to counter these conversion rate killers:
 
 
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Topics: Inbound Marketing, HubSpot, Lead Generation Singapore

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

Posted by Veronica Fernandez

Sep 20, 2019 4:00:00 PM

Source: The Weidert Group

 

As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you some of the key takeaways for HubSpot Inbound 2019.

 

 

What is Inbound 2019?

Inbound 2019 is an annual conference held by HubSpot at the Boston Exhibition and Convention Center. The annual conference has nearly doubled in growth since 2015, at a whopping 26,000 number of marketing and sales professionals participating this year. We were the first few to catch the latest updates from the marketing automation and CRM company. Here are some of our top takeaways from the event.

 

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Topics: Inbound Marketing, HubSpot

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM

 

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Will Google De-index/ Penalise Sites With Fake News in Singapore?

Posted by Veronica Fernandez

Sep 11, 2019 10:01:47 AM

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake news".

 

Why the sudden shift of attention to fake news in Singapore?

Even without digital media, the attention to fake news has risen over the years. This is especially the case when shops were found promoting their shops with misleading ads such as "closing down sales" and "everything must go", when in fact the shops have been using that slogan for years. The misleading words used to advertise their shops suggested that the items are being sold at huge discounts, which may not be necessarily the case. That's when the Competition and Consumer Commission of Singapore (CCCS) stepped in to develop a set of guidelines on honesty and price transparency.

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Topics: Search Engine Optimization (SEO)

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM

 

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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Netflix's The Great Hack Review - How Your Data Was Used in Elections

Posted by Veronica Fernandez

Aug 30, 2019 11:00:00 AM

 

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Topics: Digital Marketing, Social Media, Data Protection

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