iSmart Communications Blog

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM

 

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Will Google De-index/ Penalise Sites With Fake News in Singapore?

Posted by Veronica Fernandez

Sep 11, 2019 10:01:47 AM

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake news".

 

Why the sudden shift of attention to fake news in Singapore?

Even without digital media, the attention to fake news has risen over the years. This is especially the case when shops were found promoting their shops with misleading ads such as "closing down sales" and "everything must go", when in fact the shops have been using that slogan for years. The misleading words used to advertise their shops suggested that the items are being sold at huge discounts, which may not be necessarily the case. That's when the Competition and Consumer Commission of Singapore (CCCS) stepped in to develop a set of guidelines on honesty and price transparency.

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Topics: Search Engine Optimization (SEO)

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM

 

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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Netflix's The Great Hack Review - How Your Data Was Used in Elections

Posted by Veronica Fernandez

Aug 30, 2019 11:00:00 AM

 

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Topics: Digital Marketing, Social Media, Data Protection

Understanding How Social Media Impacts SEO

Posted by Bryan Lim

Aug 27, 2019 10:30:00 AM

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Topics: Search Engine Optimization (SEO), Lead Generation, Social Media

Facebook Launches New Tool: Gives You More Control Over Your Data!

Posted by Pooja Vinod Kumar

Aug 24, 2019 5:30:48 PM

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Topics: Social Media, Business, Lead Generation Singapore, PDPA, Data Protection

The 6 Best National Day Marketing Campaigns in Singapore 2019

Posted by Veronica Fernandez

Aug 20, 2019 4:00:00 PM

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to developing a marketing strategy around the longest weekend of 2019, it is a challenge to keep your ideas fresh and classy.

If you missed the opportunity to launch a campaign this year, it's not too early to start planning your next – for we have put together a list of National Day 2019 marketing tips to boost sales in Singapore. Read on to discover how brands have done it this year for you to grow your business in 2020.

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Topics: Business, Lead Generation Singapore

Why Should Your Business Have Buyer Personas?

Posted by Veronica Fernandez

Aug 15, 2019 3:00:00 PM

 

 

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has one and everyone knows what it is. But do you know what and how buyer personas can benefit your business?

 

In an ever-changing and increasing known fact in the digital world that a one-size-fits-all marketing approach no longer works. The growth of your business depends on your ability to effectively target the right audiences for your products and services. This involves creating detailed profiles, also known as buyer personas.

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Topics: Inbound Marketing, Content Marketing

Why A Unique Selling Proposition Is So Important?

Posted by Bryan Lim

Aug 7, 2019 5:40:00 PM

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead generation. Yes, strategies and tactics may differ. But the main question remains, as my boss likes to put it “Why should people choose you?”.
 
In today’s market, you are probably not the only company offering your service and product. Even in a niche market, there are still competitors vying for the same target audience as you are.
 
So let’s take a step back and ask “What is your Unique Selling Proposition (USP)?”

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Topics: Business, Lead Generation Asia, Lead Generation Singapore

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

Posted by Veronica Fernandez

Jul 26, 2019 11:16:25 AM

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not a millennial, no worries, we're here to explain what the odd trend is all about.

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Topics: Artificial Intelligence

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