While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. Facebook, as most people know, is a huge platform which allows you to connect and share. This is something Inbound Marketing* requires for expansion of contacts.
It is not just about the quantity of Facebook Likes that you collect; it is about the quality—attracting Facebook likes from a group targeted to suit your business goals whose comments can increase your shares on Facebook and achieve more business opportunities.
So here are 5 quick and basic tips to drive targeted Facebook likes to your business page.
1) Complete your Facebook Business Page Profile
Ensure that the link connected to your website after you have created your Facebook Page works. Further detailed information such as your address, phone number and hours of operation listed will help the potential clients understand your business better on the page. Not only will this inform your potential followers, it will tell others what kind of organization you are and what type of business you offer, so that they see your company when searching for products or services like yours.
2) Invite Existing Contacts to Like you on the Facebook Page
Business opportunities, in fact, were already present with the help of friends and family. These people would be more than willing to connect with your business on Facebook. Try asking them for more Likes and positive reviews. These initial likes will give you higher social media credibility and visibility. Following that, you should alert your existing customers, business partners and other social communities, requesting them to promote your Facebook page anywhere and mention your website.
Within the Page Manager section of your page under the ‘Build Audience’ menu of Facebook, you have the option to invite your personal Facebook friends to like the page, share your page with your Facebook friends through the News Feed, and upload a list of email contacts to encourage existing contacts to connect.
3) Create Value and Publish Engaging Content
Without publishing engaging and entertaining posts on a regular basis, your Inbound Marketing strategy is incomplete. You should also pay attention to the posts that get the most engagement. If your posts are valuable to your followers, they will share your posts and help increase your Facebook likes. Alternating photo and video updates are among the best types of posts for driving engagement so make sure you publish information your followers can relate to and will like.
You may also want to include calls-to-action (CTAs) in some of your posts, asking followers to like, comment or share your content, or ask your community a question. If you're in tune with your buyer personas, you will have a good idea of what types of content to publish. If not, or if you just need some inspiration, consider spending a week taking note of the types of content in your own News Feed that compels you to click, comment, or share.
4) Pay for new Likes by using Facebook Advertising
One of the advertising channels that Facebook provides is ‘Page Like Ad’ that contains a CTA to ‘Like Page’ to gain more Likes for your Page. It will appear in the News Feed as a Page post or display ads on the sidebar of the News Feed. If you want to reach people who don't even know about your Page, but would possibly be interested in hearing from you, you can use Facebook's targeting capabilities to reach your ideal buyers and grow your business.
5) Measure, Analyze and Learn
Use Facebook Insights to search useful metrics on your page performance. You can see things like reach (how many users are seeing your posts), engaged users (how many users engage with your posts) and new likes (when and why do you get new followers). These metrics will help you understand what's driving your likes and engagement, so that you can adjust your posts accordingly.
I believe you are most likely on Facebook, hence you will be able to make use of these useful techniques to gather Likes and further improve your Inbound Marketing strategies.
* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.
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