4 Surprising Facts About Inbound Marketing

There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to be pleasant surprises.

Here is our pick of the 4 best ones:

#1. Inbound Marketing is rapidly growing in popularity, and it is no longer just a secondary marketing option.

“In 2013, 58% of companies plan to execute Inbound Marketing strategies and 48% of marketers plan to increase their Inbound Marketing spending.”

#2. While Inbound Marketing is rising, Traditional Marketing is falling.

17% of marketers say both Traditional Marketing channels such as advertising and direct emails have become less significant in the past six months.

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#3. Inbound Marketing is more efficient than you would think.

“43% of marketers generated a customer via their blog this year, even though a blog requires only about 9% of marketers’ total full-time staff dedication and just 7% of their total budget.”

#4. Inbound Marketing works best when it is integrated with your business strategy, and not as a side project.

81% of companies reported some level of integration between their Inbound Marketing strategies and overall company goals.

Inbound Marketing is not a quick-fix and successful Inbound Marketers have to dedicate a high level of time, commitment, and resources to getting their marketing strategies to work for them.

Effective Inbound Marketing requires strategic thinking in line with your marketing practices. Rather than having stand-alone marketing platforms, you should have them integrated with one another, such as linking your landing pages with your social media and blog.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

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