LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps your business establish credibility with your audience. But there are many company pages on LinkedIn. How do you stand out from the masses? We share 4 tips.
1. Enhance Brand Recognition
There are two key visuals in your LinkedIn Company Page.
- Company Logo: This should be consistent across your social platforms and marketing collateral. Even LinkedIn says companies with logo images get six times more traffic to their pages.
- Cover Image: This is located on the top of your profile page and can be customised and helps bring your page to life. Add your company website URL and phone number to the banner image with an appropriate tagline or call-to-action for visitors.
2. Optimise Your About Me Description
Company pages are SEO friendly. Remember that Google previews up to 156 characters of your page text. Use those 156 characters wisely and fill them up with keyword-rich copy that succinctly describes your company’s focus and expertise.
3. Emphasise Specific Features With A Showcase Page
Creating a showcase page is particularly useful for companies in customer service. Showcase pages run separately from the main company page and is designed for spotlighting a brand or business unit. They allow companies to target a specific audience with more targeted content and visuals.
4. Stay On Top Of Notifications
Notifications help you to know the number of people who engage with your page’s content. Sorting comments effectively can help you develop relationships with your visitors. Quickly responding to visitor’s questions and comments can also help you gain a positive reputation. Questions and feedback posted on your page can help you find out more about your visitors and prospective customers for your company.
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