When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants to be easily discovered through online search. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.
So, follow the below best practices and simple rules, and you will be able to achieve top ranking and attract the right kind of visitors!
Rule # 1: Content
Content is one significant factor that ties you to Google’s algorithms. Well-written, keyword-focused and highly engaging content scores higher than low-quality content. When Google launched its Panda algorithm, Google was showing that they were focusing on quality over quantity. So, write your content with your audience in mind. When it is completed, edit it for SEO.
Rule # 2: Keywords
Creating great content in 2017 has so much to do with keywords. Google wants us to tailor the content for humans, not for spiders. In this aspect, keyword research is a fundamental step in identifying those targeted keywords you want, but be sure not to overstuff keywords in an effort to rank higher in search engine, as it reduces the “human touch”. By using the Google Keyword Planner, you can discover the monthly search volume, competition level and bid value for each suggested keyword or phrase.
Rule # 3: Responsive
Today, 1.2 billion people are accessing the web from mobile devices. So, if your site doesn't have a mobile design, or it's extremely difficult to navigate, or load the content on mobile devices, you will surely be missing out on opportunities. Considering this fact, Google’s advancement to “Mobile-First” Index is justified. It has become so important that we can’t simply ignore the importance of a mobile-responsive design when talking about SEO.
Rule # 4: Links
Another key factor is building inbound backlinks (in terms of number and quality), as it plays an important role in organic ranking. Once upon a time, even low-quality links helped in ranking for a site. Ever since Google launched its Penguin algorithm on April 24, 2012, the whole backlinking process has changed. Bad or broken links can really affect your Google rankings.
Rule # 5: Speed
Page speed is the amount of time a page needs to load completely. Google has already signaled that speed is one of the factors used by its algorithm to rank pages. Be sure it is quick and responsive, and that your images are no larger than they need to be, in the right file format. Analyze your site performance now!
So, the above mentioned rules are just the starting point when it comes to optimization, but these little things make all the difference. Pay attention to these simple rules for better search rankings.
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