By Chong Wei Ling on Sep 11, 2020 5:49:45 PM
Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social media platforms occurs at different timings since they all serve different purposes.
Scheduling your social media posts to post them out at the optimal timings is also part of your social media strategy. Is not enough by just creating the post but in order to maximise the number of reach and engagement, you should schedule your posts so that they will be published at the best time for the best results.
So when’s the best time to post your social media?
A research conducted by SproutSocial has shown the various results for the 4 major social media platforms used by businesses.
The best timings to post on Facebook are on Wednesday 11:00 am, 1:00 to 2:00 pm.
Most of the activity rise up in the middle of the week and it starts to decline again towards the weekend. Their results also showed that Facebook has the most consistent engagement from Tuesday to Thursday, 8:00 am to 3:00 pm.
The best timings to post on Instagram are on Wednesday 11:00 am and Friday from 10:00 am to 11:00 am.
Being the second-largest logged in social media platform, Instagram is expected to grow even more in the next few years. Since it’s owned by Facebook, it has shown similar engagement patterns with higher engagement in the middle of the week.
Overall, the most consistent engagement is from Monday to Friday 9:00 am to 4:00 pm.
The best timings to post on Twitter are on Wednesday and Friday at 9:00 am.
Twitter is the platform for businesses to interact with their audience directly and for people to get the latest news that’s happening. People generally check Twitter in the morning when they are on their way to work for bits of news information.
On average, the most consistent engagement is from Monday to Friday 8:00 am to 4:00 pm.
The best timings to post on LinkedIn are on Wednesday 8:00 am to 10:00 am, 12:00 pm, Thursday at 9:00 am, 1:00 to 2:00 pm and Friday at 9:00 am.
The primary function for LinkedIn is used for professional users to connect with businesses. With its niche group of audience, it becomes an ideal destination for lead generation and marketing efforts.
It came as no surprise that the most reliable engagement occurs during the working week from Tuesday through Friday, 8:00 a.m.–2 p.m and engagement rapidly decreases after working hours.
The common trends that we can observe from these 4 platforms are that Wednesday seems to be the day with the most engagements and the range of timings are all between the hours before and during lunchtime.
Though this research data can serve as a guide for your social media planning, the best way to get the optimal results are from your own social media account findings. Analyse your data to see which timings work best for your company and compare the different media posts on which are the most effective.