Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.
We've seen apps such as Snapchat and TikTok fill the void of Vine since then. They allow users to express their imagination while promoting short mobile videos and have drawn audiences of Gen Z and the millennial. We also sound more non-traditional and niche than older sites, such as Facebook or Twitter.