Top Account-Based Marketing Tools to Boost Your Sales

Account-based marketing (ABM) is a powerful approach that focuses on identifying and targeting high-value accounts with personalized marketing campaigns. This approach can help businesses achieve higher conversion rates, increased customer retention, and better ROI. However, implementing an ABM strategy requires a variety of tools to be successful. In this blog, we’ll explore the top ABM tools that can help you boost your sales.

1. Terminus is an all-in-one ABM platform that provides marketers with the tools they need to create, execute, and measure their ABM campaigns. The platform offers account-based advertising, email marketing, and sales enablement tools to help businesses reach their target accounts at every stage of the buyer’s journey.
2. Demandbase is another all-in-one ABM platform that provides marketers with account identification, targeting, and engagement tools. The platform’s artificial intelligence (AI) capabilities can help you identify high-value accounts and provide insights into their behavior to personalize your marketing campaigns.
3. Engagio is an account-based marketing automation platform that helps businesses orchestrate multi-channel ABM campaigns. The platform offers tools for account-based advertising, email marketing, social media, and web personalization to help businesses engage with their target accounts across multiple channels.
4. RollWorks is an account-based advertising platform that helps businesses reach their target accounts through targeted ads across multiple channels. The platform’s AI-powered predictive algorithms can help you identify high-value accounts and optimize your advertising campaigns for better results.
5. 6Sense is an account-based sales and marketing platform that uses AI to identify and prioritize high-value accounts based on their behavior across multiple channels. The platform offers account-based advertising, email marketing, and sales enablement tools to help businesses engage with their target accounts throughout the buyer’s journey.
6. Bombora is a B2B intent data platform that provides insights into the topics and content that your target accounts are interested in. The platform’s intent data can help you personalize your marketing campaigns and engage with your target accounts based on their interests and behavior.
7. LinkedIn Sales Navigator is a sales and marketing tool that helps businesses identify and engage with their target accounts on LinkedIn. The platform provides insights into your target accounts’ activity on LinkedIn and offers tools for personalized outreach and engagement.
8. Evergage is a personalization platform that helps businesses deliver personalized experiences to their target accounts across multiple channels. The platform’s AI-powered personalization capabilities can help you tailor your marketing campaigns to the needs and interests of your target accounts.
9. ZoomInfo is a B2B contact database that provides businesses with accurate and up-to-date information on their target accounts and decision-makers. The platform’s data can help you identify and engage with the right people at your target accounts and personalize your marketing campaigns based on their interests and behavior.
10. HubSpot is an all-in-one marketing and sales platform that offers tools for inbound marketing, lead generation, and sales automation. The platform’s ABM capabilities can help businesses identify and engage with their target accounts through targeted advertising, email marketing, and personalized outreach.

In conclusion, implementing an account-based marketing strategy can help businesses achieve better results and higher ROI. However, success in ABM requires the right tools and technologies. By using the ABM tools listed above, businesses can identify and engage with their high-value accounts and deliver personalized experiences that drive sales and revenue growth.