Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and converting them into buyers. As article writing, submissions and publications get increasingly popular, more tools are made available for making the article distribution process easier.
But first, let us look at the common mistakes that some writers make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them: branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it has failed to achieve the three promotion benefits because no one will be interested in reading them or passing them on to others.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your website. But do you know that you can get more visitors and better search engine results from those same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor text which is also an effective method. But it is important to know that a majority of the directories are not able to support this and overdoing keyword density can cost you.
Remember that is not only about the links back to your website. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that you wanted is links back to your website. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level, or enjoy massive exposure from a little extra time making quality content.
It will be your choice. You may not be aware of the fact that an article published on directories is not meant to have the same level of exposure as highly-targeted content focused on a well-defined group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
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