November 11, 2024
The world of marketing has evolved dramatically, with AI redefining the landscape and offering unprecedented opportunities for companies to connect with customers in a data-driven, highly […]
November 8, 2024
As the world becomes more data-driven, the potential for artificial intelligence (AI) in marketing is transforming from a futuristic concept to an essential tool for businesses […]
November 8, 2024
As we enter 2024, artificial intelligence (AI) has solidified its role as a game-changer in the marketing world. Once viewed as a futuristic technology, AI is […]
November 7, 2024
Social media has become one of the most powerful channels for businesses to connect with their audiences. With millions of users active across platforms like Instagram, […]
November 4, 2024
AI for All – Unlocking Opportunities for Small Businesses Artificial Intelligence has often been perceived as a tool for big corporations with massive budgets and vast […]
August 21, 2024
Introduction In the rapidly evolving world of digital marketing, social media has become an indispensable tool for brands looking to connect with their audiences. However, managing […]
January 2, 2024
Have you ever pondered how to stay current with social media and the changes that appear to occur suddenly? We’ve all engaged in it. When you […]
August 11, 2021
Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?
July 9, 2021
Looking for new, creative content ideas to share across your social media feeds? You’re not alone.
September 11, 2020
Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social […]
July 30, 2020
Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has […]
June 27, 2019
Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, […]
April 6, 2018
You are probably aware of how effective LinkedIn can be as a B2B marketer. This is arguably the only social media networking platform for professionals which allows […]
June 26, 2017
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
February 22, 2017
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
September 7, 2016
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
August 31, 2016
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
August 29, 2016
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
August 25, 2016
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
August 23, 2016
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
August 11, 2016
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
August 5, 2016
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
August 3, 2016
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
July 25, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
July 11, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
July 5, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
April 11, 2016
Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated […]
April 7, 2016
Are LinkedIn Groups effective for promoting your business? My short answer is ‘yes’ and here’s why… LinkedIn Groups are virtual meeting rooms (or forums) where people […]
April 4, 2016
What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind. Source: […]
March 14, 2016
Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become […]
February 4, 2016
In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and […]
January 27, 2016
The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand […]
January 7, 2016
I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about […]
December 28, 2015
Research published by analyst firm Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites such as Twitter, […]
December 26, 2015
3 most important pieces of advice I can share with someone who is new to social media: A: 1) Be engaging. More than ever, social media […]
December 22, 2015
It’s time for me to talk about social media and some ‘rules’ to make this work profitably. Social media is powerful because it has a “different” […]
November 11, 2015
Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses […]
November 6, 2015
The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, […]
September 22, 2015
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
July 31, 2015
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
July 21, 2015
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
July 10, 2015
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
June 25, 2015
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
June 11, 2015
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
May 25, 2015
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
May 11, 2015
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
January 12, 2015
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
December 26, 2014
LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others. Discover […]
December 18, 2014
The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online […]
December 12, 2014
1. Profile Image Since LinkedIn is a professional networking site, keep your profile picture strictly professional. It projects a good image and a sense of presence […]
December 9, 2014
According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. […]
November 28, 2014
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
October 26, 2014
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ […]
September 22, 2014
How do you know what the best social networking site is for your business? A lot of business owners just migrate towards Twitter, LinkedIn and Facebook […]
July 28, 2014
As a marketing rep or business owner, are you on social media already? It’s not just because it is a trend that you should be; it […]