By Chong Wei Ling on Mar 11, 2021 4:52:21 PM
Content alone won’t help you build long-lasting customer relationships for your lead nurturing. It’s your tone of voice that makes all the difference in SEO copywriting.
Copywriting enables you to tell your story that you want to portray to your audience and helps you strategise your SEO with useful keywords, to gain trust and loyalty among prospects.
However, content alone won’t bring you success and build long-lasting customer relationships.
It’s your tone of voice that really resonates with your audience.
Understanding your audience and writing with the tone of voice they relate to is a must when developing copywriting for SEO.
Why Is Tone of Voice so Important in Online Content?
Tone of voice helps shape the overall feeling of a message and it matters online on how you covey the content.
Consistent Brand Tone of Voice Establishes Your Brand
Tone of voice plays a major role in shaping your brand identity.
When written in the same tone consistently, messages begin to reflect the image of your brand.
That’s important because people want to buy from brands that are authentic.
By developing a tone of voice that is uniquely yours, you allow people to pick your brand out of a crowd and increase the likelihood of generating more revenue.
Consistent Tone of Voice Creates an Emotional Connection
With the right tone of voice, you can elicit a variety of emotions in your readers when they read your content.
This is important because purchase decisions are mostly driven by emotion. The way people feel is 1.5 times more impactful than the way people think.
A brand that writes with consistent authenticity and makes an emotional connection with its audience is more likely to succeed.
Consistent Tone of Voice Gives You a Competitive Edge
Content written with a clear tone of voice is more compelling and interesting to read.
This keeps people on your site longer, entices them to click through more of your pages, and results in higher conversion rates.
All of this is good for your SEO and your website traffic.
Consistent messaging that is impactful, memorable and unique will set you apart from your competition.
Potential customers will prefer your communications over theirs and will keep coming back for more.
Use Your Tone of Voice to Define Your Brand
Your tone of voice depicts a clear picture of who you are as a brand.
The way you make your readers feel through your SEO copywriting defines your personality and has a direct impact on the success of your business and leads.
Take a close look at who you are as a brand and what perception you want people to have of you from your writing.
Creating consistent messaging that is uniquely yours will set you apart in the minds of your customers, build lasting relationships with them, and help drive success for your brand.
Source: Search Engine Journal