This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.
When it comes to Instagram, however, businesses have been wary, and for good reason. Despite the popularity of the platform, Instagram is image-focused, and not every product or industry can boast of churning out Instagram-worthy images every day.
Think about it, though; you’re missing out on a platform that has over 500 million active monthly users, and a much higher engagement rate than Facebook. So, what’s the easier way for marketers to reach a larger audience, without the hassle of creating an Instagram account and agonizing over which image to post on Instagram every day?
Use Facebook Ads!
Yes, you read that right: you can run your Facebook ads on Instagram, without even having an Instagram account!
Using Instagram Placements in Facebook Ad Manager
It’s a fairly straightforward process; when creating your Facebook ad, Instagram placements are automatically selected. It’ll follow the same set of rules and restrictions (budgets, optimisation, etc.) you’ve set for your Facebook ads.
In terms of creatives, you can use the same set of creatives for both the Facebook and Instagram ads, or use a custom image for your Instagram ads. Remember to keep to the Facebook guidelines for ad creatives, especially the ones about the percentage of text to image!
Keep in mind that you can only do this for certain types of ad objectives, so plan your campaign in mind if you’re planning on using Instagram:
1) Brand awareness
3) Traffic (for clicks to your website or to the app store for your app)
4) App installs
5) Engagement (for post engagement only)
6) Video views
7) Conversions (for conversions on your website or app)
In fact, Facebook recommends that you use both Facebook and Instagram ads in tandem, as your ad will then be optimized to show on the placement that gets you the better results.
Now, go ahead and maximize your Facebook reach using Instagram!