For a lot of companies or brands that do not have a physical product or appealing aesthetics, it was hard to get in on the Instagram game so it felt like a platform that your brand does not need to worry about. However, the increasing popularity of Instagram has made it difficult to ignore it in your social media strategy.
Instagram has become relatively easier for creators to create content for their platform as it's no longer just an app for pictures, it's where people go to for almost everything including the news.
Between the latest features added to the platform and the user trends they’ve enabled, it’s never been easier to come up with an Instagram marketing strategy for a “non-visual” brand.
This is more so the case when you’re already creating content for other channels since some of the most popular and engaging trends right now are perfect for repurposing content.
Here are 6 ways to repurpose that content for your Instagram.
1. Summarise Long-Form Content in Instagram Carousels
Instagram Carousels are a perfect way to share longer-form written content you’ve created for other platforms, like blog posts, ebooks, and emails. They are the most engaging post types on Instagram.
If you’re creating a native-only carousel for Instagram, you can summarise each section of the longer form content in 1-2 slides each, and use the caption to introduce it all and get people hooked enough to swipe through.
Then, on the last side, use a CTA to drive engagement like comments, shares, and saves.
2. Curate a Series of Posts Into an Instagram Guide
Another way to take advantage of longer-form written content is by curating Instagram Guides.
Originally created as a way to share reliable public health info around COVID-19, the feature is slowly being rolled out to all users.
Guides let you collate your past posts into a scrollable sequence to share on its own. They have shareable URLs, can be shared to stories and the feed, and live in a dedicated tab on user profiles.
So now when you break down each blog post section into its own Instagram caption, you can use this feature to roll them back up again. This will allow users to easily get the whole story or piece of content without leaving the platform.
3. Resize YouTube Videos for IGTV
While IGTV isn’t as new of a feature as information carousels and guides, a lot of brands are hesitant to jump into it, even when they’re creating video content on other platforms like their website, Facebook, or YouTube.
You'll be missing out if you're not optimising your videos for Instagram in 2021. It’s simple and straightforward to trim and resize a video to make it IGTV-friendly, especially with tools like templates for editing software or tools dedicated to social videos. You can even use your YouTube video description as the IGTV caption and upload it from your computer.
In addition Instagram’s algorithm loves surfacing IGTV videos, and the users on the other end of that algorithm are hungry for video content.
4. Screenshot Your Best Tweets
Next, you can also screenshot your best tweets.
And if you’re not on Twitter yet, consider tweeting your best quotes.
There are even design templates that let you create quote graphics that look like tweets, without having to send an actual tweet.
Choose whichever option feels simplest for you. If you’re creating written content for Twitter, that makes repurposing for Instagram content incredibly easy.
5. Create Video Teasers & Clips
In addition to posting entire YouTube or longer-form videos on IGTV, you can also use the same tools and workflow to create short video clips that promote the full piece.
This allows you to get multiple Instagram posts from one YouTube video.
Like breaking up text posts into a series of Instagram posts, this allows you to create series of posts that each focus on one specific talking point from your larger video.
6. Create Story Highlights of Your Best Instagram Content
In addition to sharing content from other platforms to your Instagram feed, the last tip is to make sure you also share everything from your Instagram feed to your Instagram Stories.
Many users spend more time tapping through stories than scrolling the feed, so this helps them see your feed content.
What’s more, once you share something to your stories, you can save it in a Story Highlight so that it lives at the top of your profile as fresh new content.
This is a great idea for any foundational content or series, along with curating your Instagram content into different categories for users to browse.
Get Started on Instagram
Getting started on Instagram is easy. Since you’re already putting so much effort into creating content for other platforms and websites, why not share them where your customers are spending more time on?
It just makes sense to make repurposing for Instagram a priority.
Source: Search Engine Journal
comments