By Neha Jain on Nov 15, 2016 10:00:00 AM
Yes, you heard it right!
Conversion rate optimization(CRO) is the process of optimizing your landing pages and overall website design to raise your conversion rate. In other words, the goal is to achieve the highest possible percentage of visitors to your site to convert.
CRO is gaining popularity because it is one of the best ways to increase profits from sales without increasing your advertising spends.
Digital marketers put Conversion Rate Optimization on the top of their priority list ahead of content marketing, mobile marketing, and search engine optimization.
So why wouldn’t we? For the same traffic, we get more revenue. It makes sense.
But, have you ever wondered why Conversion Optimization is not working properly for your business?Here is your answer.
Let’s get started with Conversion Rate Optimization
Traffic on your website doesn't necessarily mean profit. So how are you going to convert your visitors into customers? Excellent design is a prerequisite for conversion, but the biggest breakthroughs are the new tools and techniques for gathering insights into the visitor's mindset.
A handyman doesn’t turn up without his toolbox, does he? Likewise you can’t expect to understand and convert your web visitors without the right set of tools
You need to look for great set of tools to gather data to optimize your website. The data is important because it will help you determine how people engage with your website and how they perceive your brand.
So it’s a clear flow: Research your visitors, test your changes, and then implement the results.
Here is a list of some conversion rate optimization tools for Free.
- Google Analytics
Google Analytics is the most popular web analytic tool which allows you to track website behavior and reports on visitors, engagement and traffic sources.
- Crazy Egg
Crazy Egg offers a range of tools, but the best tool is the heat map. The heat map allows you to identify pain points on a page and shows where visitors are clicking and where they are not clicking.
- Click Tale
Click Tale records website visitors but will hide any sensitive information for user privacy. You can watch website visitors take action on your website and understand how they use the site, or what issues they run into when navigating.
- Peek (By Usertesting.com)
It is a micro version of User Testing allows us to see the experiences of real people using their websites and apps. It provides you with a free five-minute usability test. You simply enter your website URL, and the test participants will review your website and you can work on how to improve the user experience and boost conversion rates.
It is a pop-up that asks three simple questions to website visitors which include:
How would you rate your site experience?
What describes the primary purpose of visit?
Were you able to complete the purpose of your visit today?
You can use the feedback to understand how people engage with your website and find opportunities for improvement.
Congratulations! You are now going to test based on historical data and no longer testing based on best practices
- Visual Website Optimizer (VWO)
By using VWO, you can edit, modify and remove elements on your web pages and you can test images, copy, design and web-forms. At the end of your tests, you can see which test won and then implement the changes directly onto your website.
Unbounce is an easy-to-use landing page platform that allows anyone to build great landing pages from scratch without the need for a designer. You can use Unbounce for your paid search campaigns or to quickly test out new web page designs.
It helps you convert more users through a pop-up appearing on top of a web page. The goal is to get the visitors’ immediate attention or more newsletter sign ups. You can use the pop-up to offer an incentive in exchange for an email address.
These conversion rate optimization tools are easy to implement but they do come with limitations. However, even with the limitations, you will be able to collect productive data to increase your conversion rate.