By Cissy Wong on Oct 27, 2014 12:23:00 AM
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ to interact and communicate with customers. One might think that writing good posts in social media platforms is easy, however, that is not truth. Good social media posts can be distinguished from the bad ones by checking whether they accomplish their purpose. Good social media posts will attract followers, drive them to the company’s website and eventually persuade them to buy company’s products. How to write good social media posts for business?
- Set your goal
It is important to understand your post's purpose clearly so as to determine a suitable strategy. Different goals require different methods for writing good social media posts. For example, if you aim at selling a specific product, then you should align your sales strategy with the social media posts.
- Listen to your audience
Before you write a social media post, you need to know who you are going to talk with. On social media, it is easy for us to have a clear picture on what audience likes and dislikes. You need to check which post that you have published your audiences do like. Then, you can make adjustment to what they would like to see.
- Design high quality and original content
Publishing posts on social media website from time to time is good. However, it does not mean you can post whatever you like with no purpose. You should concentrate on quality rather than quantity. People always like to listen to experts’ opinion. So you need to establish yourself as a professional in your niche.
- Always be relevant
You should make sure that your posts are relevant to your business. When the social media posts are relevant to your audiences, they will click a like, share and discuss about it with family, friends and other people. Eventually, it creates buzz.
- Consider the tone carefully
It must be true that all customers want to have genuine, authentic conversations with brands on social media. A strong tone of voice in these conversations allows showing off your human side. People are more likely to have a faith in a brand if the brand’s tone of voice on social media has a personal and familiar touch.