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Demand Generation vs. Lead Generation

Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they're not the same strategies. I would like to clearly lay out ...
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What Is Marketing Automation?

One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation is a ...
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Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
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How Does Google Panda Help Inbound Marketing?

We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 to 50 times each month). In Feb. ...
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Inbound Marketing: The Dawn Of A New Era In Marketing In Asia

Traditionally, Asian marketers adopt outbound marketing to promote their products and services. Outbound marketing usually involves cold-calling, direct mail, buying ads in ...
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