Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers' inbox? Here are 9 tips for you:
1) Appeal to your buyer persona: Any marketer can write a generic email to his/her prospects, but it takes a real conversion expert to nail down the precise content that addresses your customers' needs, lifestyles and even apprehensions. When you can define the likely customer profile that buys your product or service, you will have the capacity to think of a ready answer to address your customers' challenges. By placing ourselves in the shoes of our prospects, we can better pre-empt their purchasing decision.
2) Focus on the beef of the message: Each email should have one clear message. I know this practice goes against those who publish regular ezines or newsletters with multiple articles or sections, but the benefits are:
a. You take less time and effort to complete an email
b. You can space out your content into an email series
c. Your readers are more likely to act on a strong call-to-action
So the point here is to avoid excessive content. Create the specific message using brevity and conciseness. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
3) Exclusive specials to email subscribers: Offer special promotions and discounts that are only available for those on your mailing list. Or provide valuable information that is not included on your website. Another way is to use gated content to 'force' website visitors to subscribe to read the full content. Sending holiday messages or birthday greetings (plus birthday-only promos) to enhance the business relationship.
4) Branding: Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out too. This will cause your readers to instantly recognize your company.
5) Strong call-to-action: It's best to begin with the end in mind. Tell your readers exactly what they have to do. Make your links or graphical buttons stand out.
6) Take advantage of preheaders and make email previews work to your advantage: A preheader displays the initial line of the email body, with the text highlighted. Gmail and many other email platforms show this first line right after the subject line, so that is one easy way to get the attention of a subscriber.
7) Always proofread any correspondence that you send: This may seem obvious, but it is easy to get caught up in the informality of emailing. It's just email, right? Actually, that couldn't be farther from the truth! Every e-mail you send is a direct reflection of your business.
8) Whitelisting: Remind your readers to whitelist your email address so that your emails will not land in their spam folder.
9) Mobile-responsive design: With emails being read on a gamut of devices, it becomes necessary to design them for readability across the board.
Following these 9 tips will go a long way to ensure you can run a successful email marketing campaign. If you would like to learn more email marketing ideas, you can read more about it from this article.
Are there other tips I have not covered. Feel free to comment below. Have a great day!
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