YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you need to ensure that your videos find a way to make it past the millions of other videos. Here are 4 tips for your YouTube marketing strategy.
1) Make Video Content Entertaining
YouTube is a platform that requires you to take the initiative (at least at first) to look for a video. Therefore, if you’re posting a video, it should be about something that’s interesting or entertaining. Your content should thus be tailored around retaining the attention of the viewer. If you’re educating your audience about a new product, then change the tone to be one of entertainment, not of a classroom information session.
2) Customize Video Images
A picture speaks a thousand words, and that’s true, even on YouTube. Most people are attracted by images more than text, so many people will pick a video based purely on the cover image. In this case, in order to attract viewers, an eye-catching image of the video can help a lot.
3) Consistent Links Of Other Social Media In Description Box
The use of social media sharing is important for creating a successful YouTube channel. People use different social media channels daily, so sharing your content from YouTube across Facebook and Twitter can help to bring new viewers to your YouTube page.
4) Be Specific In The Title Of The Videos
The title of your YouTube videos is absolutely essential because it highly affects the search engine results. The title should be specific for the targeted viewers to be able to find the correct videos. High specificity of the title means the most relevant topics covered in the videos are included in the title, which can maximize the chance for the videos to be uncovered by the relevant audience.
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