One of the many ways to drive traffic to your website is through social media advertising. You may then ask, "But why social media?" Simply because that is where your customers are at, as some even spend 7 hours per day on social media.
How do you then reach out to those said customers? You will have to choose the correct ad format.
Here are three ways you can advertise your offer on Facebook:
1. Lead Ads
Facebook has a way to allow users to directly generate leads from their ad – it is through Lead Adverts. With this ad format, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up with them.
Through their form, it will be extremely helpful to you if you are collecting information for sign-ups or to arrange a meeting. For instance, if you are trying to promote a newsletter, creating a lead ad will be a great way to collect user information easily.
So, what happens when a user clicks on a lead ad?
Upon doing so, users will be redirected to a form that's already filled with info that they've shared with Facebook – such as their name, number or email address. The form is also mobile-device friendly and designed for the least amount of typing possible. So, it's quicker for customers to reach you – and it gives you accurate, actionable information so that you can contact them immediately. Of course, this form is customisable based on the type of information you require from your customers.
2. Dynamic Ads
A dynamic ad is where you can personalize the creative in your ad unit to each customer, by creating an ad template that automatically uses images and details from your data feed for things you would like to advertise. This will be beneficial for advertisers who want to reach out to different groups of audiences automatically.
But of course, if you were to choose this format of advertising, it is essential to ensure that your ad is optimised to different groups of target audiences. Find out some tips that will help make sure that your Facebook ad be successful.
What happens when a user clicks on a dynamic ad?
Once they click on it, they will be redirected to a landing page. From there, users can read more about what you are offering, and fill in a form with their contact details. This form will then capture all of the information you require from your lead.
3. Video Ads
Another great way to run ads on Facebook is through video ads. Especially since video ads are on the rise now, it is smart to leverage on this trend. You can learn more about Facebook advertising trends from our latest eBook, "The Future of Facebook Advertising".
What happens when a user clicks on a video ad?
Similar to a dynamic ad, you can add a Call-To-Action (CTA) button to your ad. Once a user clicks on the CTA button, they will be redirected to a landing page. That is where the lead generation will take place. The content offer description and form on your landing page will entice users to give you their contact details if they think your content is of value to them.
Always remember that there is no one method that fits all. Keep testing these ad formats and measure their success. Find out which format drives the best results for your business and make full use of it.
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