By Zahiyah Sallim on Feb 20, 2014 10:30:00 AM
There are many business owners who dream of getting high income and profits through their e-commerce sites. E-commerce business enables site owners to earn thousands of dollars per day; however, there are still some site owners earning $10 per day, or even nothing at all.
This leads us to wonder: what is the difference between successful and unsuccessful e-commerce site owners? Let us take a look at 3 key differences.
1. Patience - Successful E-commerce Site Owners Aren't Focused on Getting Rich Quick
The courses and e-books about selling online and making profits in e-commerce often make success sound exceptionally easy. When a new e-commerce site owner is not met with instant success, or does not make thousands of dollars in the first few months, the site owner can often become discouraged and easily give up.
Successful e-commerce site owners know their website is a business and, like all businesses, will take time and love to grow it. Therefore, be patient.
2. Invest - Successful E-commerce Owners are Willing to Spend Money
New site owners are often reluctant to invest money into key aspects of their business, especially professional website design and marketing. At the very least, new site owners are encouraged to invest in premium e-commerce website platforms and themes, like Magento. Better yet, hire a professional website developer who can walk you through the early stages of developing and marketing your e-commerce business. Our best advice is not to be cheapskate when it comes to your business.
3. Personalisation - Successful E-commerce Owners Understand How to Personalize Their Websites
Despite the fact that 1,000 people who are already interested in what you do are much better prospects than 1,000 people who are not that interested, many site owners continue to market to that second group of 1,000 while letting the first group slip through their fingers. Adding personalization to your website and to your marketing will stop that slippage and hugely increase the number of conversions you get.
If your e-commerce site is struggling, it is best to compare your own way of approaching your business to what successful e-commerce site owners are doing. It could be the way you spend your time and money that you need to grow your business, or it could be a lack of marketing tactics. Solve these problems and you can definitely meet with success.