The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings does a business have? Well, business blogging is all about expressing the perspective of your company. For example, if your company sells computers, then your blog should be talking about the developments in hardware and software in the industry. Just remember these three key tips when writing a business blog:
1) Be Specific
Before writing a blog post, it is important to know who you are writing to. Who are the people that would be interested in a blog about your industry? If your company is B2B, then it would be businesses or people working in the industry. If it’s B2C, then it’s the customer that you want to target. Tailor your content based on the people you’re talking to. For example, if you work in a B2C IT solutions company, then your blog posts would be focused on helping consumers with their technical problems, or common issues faced when setting up a program.
2) Be Passionate
Writing is tricky; you tend to unknowingly write out your feelings in your work. So, do not treat writing like routine work that you abhor. It will show in your articles, and readers will be put off by the negative tone. Be sincere and passionate about the articles you’re writing; choose topics that are interesting to you and your business. It’ll be easier to write when you’re genuinely invested in your opinion on the matter.
3) Be Inventive
It is easy to follow trends. You see an article extolling the virtue of virtual reality in computer games, so you write a similar one to grab the attention of trendy consumers. This approach, however, will not work long-term, as it’ll become obvious to the consumer that you’re repeating opinions that aren’t your own. Put your own twist on a trend, or look at it from the opposite point of view. What can you tell people that they haven’t already read?