Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept to our corporate contacts. Most are open to listening, though only some are getting keen about it, but change is coming and our audience are acknowledging that they have plenty of room for improvement on the digital marketing front.
In our conversations, we begin to identify a few common problems or challenges that Singapore businesses share in their marketing efforts. These are the 3 major reasons why you should invest in Inbound Marketing:
1. You Are Not Attracting Qualified Prospects As Well As In The Past.
Seasoned marketers whom we have talked to in Singapore don't know this, but here's the shocker: according to a comScore report, 60% of all online traffic are driven by mobile devices! Even companies with corporate websites should not feel 'safe' if their websites are not mobile-ready. That's how fast things have changed. If you're standing still, you are already as good as moving backwards.
A static website is useless if it's not generating any value to you. Inbound marketing techniques can be incorporated into your website so that it can work to generate leads in a database, thereby making it a powerful marketing tool.
It is also a time to review your prospecting methods and consider new traffic sources on the Internet. We at iSmart Communications can help you with designing an Inbound strategy blueprint for attracting highly targeted leads. A few recommended ways to do this are:
* Develop buyer personas for understanding your ideal customers and tailoring content creation according to their goals, pain points and interests.
* Demonstrate expertise, establish authority, increase traffic, dominate your niche through blogging
* Extend reach, solidify influence, grow and convert fans and followers through social media
* Increase online search visibility with search engine optimization (SEO)
* Create steady streams of targeted traffic with pay-per-click (PPC) advertising
2. You Don't Know How To Convert More Visitors Into Leads
As many Singapore businesses still conduct their marketing in a traditional manner, they missed out on many opportunities to harness cutting-edge analytics software to measure their results. Being able to track, measure and analyze leads conversions can tremendously help marketers understand where their efforts are performing well or not, so they can make sound decisions on future strategies. Some of the actions that can be taken are:
* Create compelling offers like ebooks, reports, whitepapers etc. that appeal to needs of prospects
* Set up landing pages on your website to entice visitors to take up the free offers by filling in their names and email addresses
* Conduct conversion optimization and A/B testing
* Apply list segmentation for better targeting
3. You Don't Know How To Convert More Leads Into Customers
Your success at growing revenue depends on what happens after lead conversion. From what we understand, most businesses have a sales strategy, but it is rendered weak due to a lack of lead qualification and nurturing. The biggest missing link in the marketing process is in cultivating leads the right way until they are sales-ready, otherwise salespeople need not work doubly hard just to win the sale.
To name a few, the effective sales conversion measures that can be adopted are:
* Qualify leads according to a numerical score so you can prioritize them according to sales-ready status
* Design email marketing campaigns that add value to the leads' knowledge
* Apply marketing automation within your campaigns so that every prospect goes through the same optimized and consistent experience.
* Review to improve sales communication and closing techniques that blends seamlessly with Inbound Marketing
Final Thoughts
It's not a question of 'if' Inbound marketing is going mainstream in the business world, but a matter of 'when'. The mobile Internet users are already dictating where the marketplace should be, so the longer companies in a fast-paced country like Singapore play catch up to this evolution, the more likely they are going to lose out to their competitors! One business owner related to me an incident whereby a prospect asked her for her Twitter handle (username) and she responded with a blank look on her face. Wow, do you know what the prospect was saying? The prospect wants to connect with her. In the larger picture, it is time to engage your likely prospects where they are online and let them know how you can serve to fulfill their needs.
The crux of Inbound Marketing is in building close relationships between the company and the consumers such that consumers are more in control of their decision-making based of the valuable information (or content) they receive from you, and such that you can still enjoy a good sales record without consumers feeling that they have to purchase under compulsion.
If you like to know more about Inbound Marketing and how it can be applied to your business, go to the "Contact Us" page and call us or write to us with your questions, or you can click the graphic below to start your FREE website assessment. We accept your challenge to take your business to the next level!
comments