The Ultimate Introduction to Facebook Marketing

It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. Facebook has 1.18 billion daily active users, or to be more concise, over 5 times of the population of the United States; in other words, 15% of the world’s population.

The fact that an average person spends 50 minutes on Facebook every single day scrolling through Facebook content. As the one of the world’s largest social network, it continues to innovate  through features such as 360-degree videos, chatbots for customer services, or even news aggregation.

For marketers, it is now imperative to gain access to this platform. To achieve this, a Facebook Business Page is the key. A page is a public platform for people to “like” the business, brand, celebrity, cause, or organization, and keep up with updates and launches. The page can help fans to know once your page is updated, help you to increase brand awareness and launch campaigns, and even collect detailed audience insights.

Just like Inbound Marketing, Facebook marketing requires content and engagement. This can be accomplished by being helpful and relatable as a brand in your Facebook marketing activities. You can deploy news and content that are related to your company and business with a short and easy-to-comprehend caption. Different functions of Facebook allow you to form an authentic relationship with your target audience. You can interact with your audience once they need your help, or promote your business right away when potential consumers are interested to your brand.

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