Why IT Companies in Singapore and Asia Must Invest in Digital Marketing

Singapore is a prime market for the IT industry.

In 2015, the government launched ICT tenders in digital, IT infrastructure, and data and web services worth $2.2 billion to support its vision called Smart Nation. Singapore’s Infocomm Industry is well-positioned to tap into the new business opportunities of the digital age. As an early mover in infocomm technology, Singapore today ranks as the second most network-ready country in the world and the first in Asia.

The Internet 2.0 revolution is creating transforming business models and the way people communicate.Despite all the incredible innovations that the tech industry brings to the world, IT companies often have quite a hard time spotting the marketing tactics that actually work for them.

4 Practical ways the IT Industry can leverage the power of Digital marketing in Singapore and Asia

1. Social Media Marketing

Digital Marketing focuses more on direct and personalized interaction between a brand or business and its targeted audience.

Digital Marketing leverages on social media signals, social proof and testimonials from actual end-users. Most of them can be potential customers for IT companies. Employees share company updates and products or services on Facebook, LinkedIn, Twitter or Google +. Social media channels are essential tools that help achieve real mindshare through today’s community-driven, emotional storytelling strategies. The storytelling approach works well for both B2B and B2C interests.

2. Content Marketing

Having relevant content is very important in today’s marketing.  It can focus on customer’s problems and propose solutions. It is important to maintain dominant online presence in the digital technology era. With analytics from digital marketing, IT companies can track a customer’s actions, preferences and decisions so we have true insight into audience’s behavior. Increasing digital outreach is a more predictable way of increasing revenue than traditional marketing methods. It provides you with real observable data targeting the right kind of people and delivers the right kind of results.

3. Mobile Marketing

There are more than 2 billion Smartphone users worldwide, and mobile digital marketing is thriving. Your IT business could benefit from a mobile marketing strategy that reaches prospects through their mobile devices. With search engine optimization (SEO) on your mobile-compatible web pages, your clients can visit your website on their Smart phones or tablets, whenever and wherever they want.

It is important to remember that today there is no future of marketing without a laser-like mobile focus. At least 80 percent of Internet users have smartphones, and a vast majority won’t start their day without checking it. Recognition of this trend has influenced both our product development and marketing efforts.

4. Search Engine Optimization

High-quality content is, in many ways, the new SEO. As Google rewards the highest quality and most useful content with greater visibility, the aim in 2016 is to provide the best possible value to your readers and to search engines by way of thought leadership. Prospective customers today “live” on an array of channels and devices.  Finding ways to repurpose and repackage your content is a huge time-saver and extends the life of your content.

Digital technology is replacingthe traditional ways of making things happen.Digital Marketing gives an access window to reach out to your targeted audiences. Taken together, these changes force companies to step back from tactical, day-to-day execution and take a more strategic view of where to invest and make changes. IT businesses must enhance their technology infrastructure and build processes that impose a new operational discipline.

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