Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on branding.
Fortunately, there are a couple of effective ways we can use to brand our business online, without having to spend a tremendous amount of money. Here are 4 effective ways we can use for our business:
1. Create A Professional Logo
Your logo is an important element of your brand presence. It’s an image that will be used on all your marketing collateral and therefore, you should consider investing some money to get a professional logo created for your business.
2. Increase Credibility by Using Testimonials
Customer testimonials are one of the most powerful marketing messages and brand boosters that you can have in your arsenal. They add social proof, which will then help to increase your brand’s credibility. You can promote good testimonials from your customers on your website, in your email signatures, and on all the social media platforms you use.
3. Start Blogging
One of the most effective ways to brand your business is to blog. Blogging can help drive traffic to your website, and also shows potential clients or customers a little bit of your business’ personality. Blogs are not difficult to create, are inexpensive, and not time-consuming. Blogposts can also be easily promoted on social media in order to establish your brand as the industry leader.
4. Show the Faces Behind Your Brand
People are instantly more drawn to a brand when they can actually see who is behind the brand. Knowing who is behind the brand creates a lot of trust and credibility. Thus, you should definitely add a headshot of yourself and your team to connect with your audience on a more personal level.
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