Demand Generation: Ongoing Pipeline of High-quality Sales-ready Leads

Demand generation is the centre of B2B targeted marketing programs to drive awareness and interest in your products and/or services in Singapore and Asia.

Effective demand generation focuses on the person who matters most - the buyer of your products or services.

For our clients in Singapore and Asia, we aim at delivering an ongoing pipeline of high-quality sales leads.

To achieve this, we select the right channels to create awareness; arouse interest; drive demand; content engagement and data capture.
Targeted Demand Generation Singapore and Asia

We often combine the Inbound Marketing techniques of HubSpot, the World's No. 1 Inbound Marketing Sales Software Company, and Outbound Marketing strategies to cover every aspect of demand generation in an ongoing engagement process:

  • Prospect targeting for demand generation in Singapore and Asia
  • Data acquisition to drive demand
  • Inbound Marketing of HubSpot
    (We are a HubSpot Certified Partner in Singapore and Asia)
  • Search Engine Marketing (SEM)
  • Email marketing engagement programs to nurture prospects into leads
  • Outbound telemarketing for prospect profiling and appointment setting
  • Selective invitations to events and webinars
  • Opportunity spotting and tracking
  • Analytics and reporting

Probably you work in a multinational technology company in Singapore or other countries in Asia. So it can be hard to move at the pace you want. Nevertheless, you need to achieve your marketing goals, which are usually the number of sales-ready leads. We know how it is as most of our clients are from the IT and telecom industries.

To find out how we can generate demand for your business in Singapore and Asia, just contact us.

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How to Reach & Engage Your Audience on Facebook

Learn how to maximize the value of your marketing and ad spend on Facebook. Take advantage of one of the most visited websites in the world:

Why Facebook Advertising?

As a modern marketer, you already probably have a Facebook account for your business. Odds are, you have a decent organic presence on the platform and a strong sense of how important social media is to your business’s bottom line.

But organic growth is just the tip of the iceberg. While the Facebook platform has been around for more than a decade, what constitutes an “effective social strategy” is constantly changing. It’s no longer enough to post a blog post once a day and hope for the best — more and more, successful marketers are turning to Facebook ads to reach their target audience.

Luckily, you’re not alone.

We’ve penned this ebook to help you fully leverage the Facebook ads platform for business growth and to take your social media marketing to the next level. We’ll explain the following concepts:

Why Choose Facebook Advertising?

Well, have you ever said something out loud, just to be served a related ad the next time you open Facebook or Instagram? No, Facebook isn’t listening to you - its targeting and understanding of users are just that good.

Thanks to browser history, the Facebook pixel, demographic info, location data, friends and family, and many other factors that Facebook can monitor, it’s able to serve someone a relevant ad with scary accuracy. And thanks to its billions of users around the world, Facebook is able to make incredibly accurate predictions about what people might want to buy — often before they know they want to buy it.

How to Use Facebook Advertising for B2B Companies?

The most important thing in generating impressive results is to establish the right KPI. Here are case studies from companies that have successfully generated the desired results that matter the most to their business.



Preview of the eBook

Preview of the How to Reach and Engage Your Audience on Facebook eBook



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