iSmart Communications Blog

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

Posted by Pooja Vinod Kumar

Jan 29, 2020 3:30:00 PM

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.

We've seen apps such as Snapchat and TikTok fill the void of Vine since then. They allow users to express their imagination while promoting short mobile videos and have drawn audiences of Gen Z and the millennial. We also sound more non-traditional and niche than older sites, such as Facebook or Twitter.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Business, Lead Generation Asia, Lead Generation Singapore, Snapchat, TikTok

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