Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

iSmart Communications Social Media Marketing Engagement

When are the best timings to post on social media?

By: Chong Wei Ling on 09/11/20 17:49

Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social media platforms occurs at different ...

iSmart Communications Instagram Shopping For E-commerce Marketing

Setting Up Instagram Shopping for E-commerce: Why Should You Get Started

By: Chong Wei Ling on 08/21/20 14:45

If you’re planning to start your own e-commerce site, Instagram Shopping is something that is essential to your Instagram marketing strategies.

5 Reasons Why Your Business Should Use YouTube Marketing

By: Chong Wei Ling on 08/07/20 14:34

There are so many social media platforms out there and no doubt YouTube is one of the biggest social media channels to utilise for many marketers. When you think of social ...

The 2020 Instagram Marketing Guide: 10 Tips to Up Your IG Game

By: Chong Wei Ling on 07/30/20 18:13

Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has grown into a huge ...

Why Businesses Should Use Instagram

By: Bryan Lim on 06/10/20 12:45

According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the ...

Improve your Facebook Advertising with Facebook Lookalike Audience

By: Bryan Lim on 04/29/20 18:45

According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for the ...

Impact of COVID19 + Predictions for Digital Marketing

By: Bryan Lim on 04/08/20 13:30

This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only severely impacted our health and ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 2)

By: Pooja Vinod Kumar on 03/09/20 16:00

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

By: Pooja Vinod Kumar on 01/29/20 15:30

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat For B2B Marketers in 2019!

By: Pooja Vinod Kumar on 09/13/19 18:14

Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few seconds before they disappear forever. ...

Tips to Increase Relevance Scores on Facebook that You Must Know!

By: Pooja Vinod Kumar on 09/09/19 16:25

Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...