iSmart Communications Blog

What Is 11.11 And 5 Tips Used By Successful Brands In China

Posted by Bryan Lim

Nov 8, 2019 11:45:00 AM

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

11.11 (Double 11) or also known as Single’s Day originated from China in the early 1990s. It began when a group of Nanjing University students started celebrating it as a holiday. It is a celebration for being single and treating yourself, encouraging shoppers to buy things for themselves.

And so, the word spread to various locations. With social media, the awareness of this holiday became more well-known. However, this holiday only became significant with the launch of Alibaba’s Single’s Day E-Commerce Festival in 2009. They focused on the message thats says: “就算没有男女朋友陪伴,至少我们还能疯狂购物” which translates to "Even if you don’t have a boyfriend or girlfriend, at least you can shop like crazy".

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM


First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Will Google De-index/ Penalise Sites With Fake News in Singapore?

Posted by Veronica Fernandez

Sep 11, 2019 10:01:47 AM

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake news".


Why the sudden shift of attention to fake news in Singapore?

Even without digital media, the attention to fake news has risen over the years. This is especially the case when shops were found promoting their shops with misleading ads such as "closing down sales" and "everything must go", when in fact the shops have been using that slogan for years. The misleading words used to advertise their shops suggested that the items are being sold at huge discounts, which may not be necessarily the case. That's when the Competition and Consumer Commission of Singapore (CCCS) stepped in to develop a set of guidelines on honesty and price transparency.

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Topics: Search Engine Optimization (SEO)

Understanding How Social Media Impacts SEO

Posted by Bryan Lim

Aug 27, 2019 10:30:00 AM

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Topics: Search Engine Optimization (SEO), Lead Generation, Social Media

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

Posted by Veronica Fernandez

Jul 9, 2019 11:35:30 AM


You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. If your headline is not compelling, you'll lose up to 80% of your audience.


Why are blog posts important?

Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, but it will also increase your inbound links.

Inbound links (hyperlinks that go back to your site) are the lifeblood of any website. They’re the currency of the internet because high-quality backlinks, from a variety of sites, give your website a higher rank in search engine results. The more you blog about all things useful, the higher the chances of you getting those inbound links.


What makes a good headline?

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Topics: Search Engine Optimization (SEO), Content Marketing, Blogging

Okay, Google. Will 50% of searches be voice searches by 2020?

Posted by Veronica Fernandez

Jul 4, 2019 3:44:58 PM



Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence.

The appeal of voice search is the fast and seamless experience of getting information quicker than typing in a search. However, as of right now, it is far from a seamless experience. Plus, there are no robust reporting platforms out there covering it.

For now, the closest workarounds when it comes to determining if a user came to a site via voice search is taking a gander into Google Search Console to see which queries seem more long-tail and conversational, ones in which a person would most likely be speaking, instead of typing.

Having more concrete data around voice search is imperative, and it’s necessary to optimise it for SEO. But we don't have that data yet and it'll take time to get that on hand. While we try to figure this whole thing out with voice search, here are a couple of frequently asked questions or comments about voice search:

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Topics: Search Engine Optimization (SEO), Artificial Intelligence

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

Posted by Bryan Lim

May 30, 2019 5:45:00 PM


Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you would need to consider adding paid search ads to your digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Google Adwords

Why Should You Use Social Media Marketing For Your Restaurant!

Posted by Pooja Vinod Kumar

May 13, 2019 3:49:15 PM


Social Media is a Restaurant's Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and Promote your Brand. Happy Reading!

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Topics: Digital Marketing, Search Engine Optimization (SEO), Social Media, Content Marketing, Blogging

5 Crucial SEO Hacks!

Posted by Pooja Vinod Kumar

Apr 5, 2019 5:00:06 PM


When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants their company or brand to be easily discovered online. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.

So, hop on to find out the best practices to achieve high rankings and attract the right kind of traffic to your website!

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Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

The Best Hacks for Search Engine Optimisation (SEO)

Posted by Pooja Vinod Kumar

Mar 28, 2019 4:32:02 PM


Search Engine Optimization is the process of improving your website ranking so that it attracts more visitors through the use of search engines. In Inbound Marketing, this is a key step, so make sure that you follow these 5 crucial tips to maximise your SEO.

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Topics: Search Engine Optimization (SEO)

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