iSmart Communications Blog

The Impact of Voice-Assisted Commerce in Retail

Posted by Samantha Hew

Jul 12, 2018 2:15:00 PM

 

 

One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as widening consumer knowledge. As addressed in a previous post on how Artificial Intelligence (AI) can help grow your business, I would like to share how conversational AI is powering voice-assisted commerce in the retail sector.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO)

Simple Steps to Track the Effectiveness of your Marketing Campaigns

Posted by Neha Jain

Feb 14, 2018 2:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”.

“How and what do we measure to determine digital marketing campaign success”? It seems like an impossible question to answer with a single solution.

 The short answer? It depends on your business goals and objectives.

 So, now you are at the bottom of the sales and marketing funnel. That means you need to review the performance of your various marketing activities, identify the winning ones, and eliminate or -- drastically modify -- the ineffective campaigns.

Let’s review some metrics to monitor and suggestions for refining your Internet marketing strategy.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media, Content Marketing, Lead Generation Asia, Lead Generation Singapore

Social Media Marketing to Grow your Business

Posted by Neha Jain

Feb 6, 2018 11:00:00 AM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

Just a few years ago, you could get away with building a social media marketing strategy. Your mere presence in social media was enough - right?

Well in 2018, it’s not the same case anymore. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. While there is a wide array of social networks that you can use to your advantage, we’re going to start by focusing on the “big three”:

  • Facebook,
  • Twitter, and
  • LinkedIn.
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Topics: Digital Marketing, Online Marketing, Social Media, Content Creation

Valuable Tips for Creating Great Content for Lead Generation

Posted by Neha Jain

Feb 2, 2018 12:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

“Content is the king” as rightly said by Bill Gates and it is increasingly working its way to the forefront of all digital marketing strategies.

Content is the fuel that should drive your Internet marketing strategy. By creating valuable, high-quality content that’s targeted at specific, well-defined audiences, you’ll do more than attracting visitors to your website: You’ll attract the right visitors, who are likely to convert into leads (and customers).

What’s more?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Blogging, Content Creation

3 Tips to Get Your 2018 Marketing Plans Running

Posted by Veronica Fernandez

Jan 16, 2018 4:11:00 PM

 

Is your marketing plan good enough for the coming year? If you responded with a 'yes' to that, how did you define 'good' then?

Here are three tips that your company can adopt in 2018:

 

1. Use a platform that guides you on your plan

 

Using marketing platforms is a great way to distinguish if your company is going on the path to success.

A great platform that I love using is Hubspot. Hubspot is a great way to educate yourself about your industry and tackle your marketing problems on a user-friendly interface. For instance, they provide detailed explanation on lead funnel metrics including cost per lead data by industry and company size. That is a fantastic way to determine if your marketing plans are in line with the best practices for lead generation.

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Topics: Online Marketing, Google Marketing Tools

How To Use Instagram Ads For Your Facebook Business Page

Posted by iSmart Team

Feb 28, 2017 2:00:00 PM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

In 2017, most businesses have embraced Facebook for Business. That’s great, considering that the platform boasts over 1.79 billion active users per month (and counting)! 

When it comes to Instagram, however, businesses have been wary, and for good reason. Despite the popularity of the platform, Instagram is image-focused, and not every product or industry can boast of churning out Instagram-worthy images every day.

Think about it, though; you’re missing out on a platform that has over 500 million active monthly users, and a much higher engagement rate than Facebook. So, what’s the easier way for marketers to reach a larger audience, without the hassle of creating an Instagram account and agonizing over which image to post on Instagram every day?

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Topics: Online Marketing, Lead Generation, Social Media, Business, Lead Generation Singapore

How To Spring-Clean Your Facebook Business Page

Posted by iSmart Team

Feb 3, 2017 10:00:00 AM

 

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

If you haven’t heard, Facebook is taking steps to clean up its fake news problem. It’s a good thing; fake news had become such a pervasive part of the News Feed, to the point that people were starting to question every little thing they read.

Don’t let your Facebook for Business page get dragged into the chaos; do a spring-clean and make sure your page is attractive and informative. Ask yourself these 4 questions: 

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Topics: Online Marketing, Lead Generation, Social Media, Content Creation, Business, Lead Generation Singapore

4 Types Of Engaging Content For Facebook For Business

Posted by iSmart Team

Feb 1, 2017 9:00:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

You see this on Facebook Business pages all the time: from initial posts every day, it dwindles to once a week, and then it just…stops, except for the occasional promotional post. Social media content might seem like just a collection of short blurbs, but in practice, it isn’t easy to consistently post every day.

To help you fill up those 30 blanks in your monthly content calendar, we’ve put together a handy list of 4 types of content that can be created quickly and efficiently (and most importantly, ahead of time!)

 

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Topics: Online Marketing, Lead Generation, Social Media, Content Creation, Business, Lead Generation Singapore

Secrets Of A Successful Facebook Business Page

Posted by iSmart Team

Jan 18, 2017 10:00:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

How many failed Facebook Business pages have you seen floating around the platform? You know the ones I mean: Abandoned and dormant but for the name of the company, it seems as though someone set it up in a hurry, then left it for dead. 

Don’t be like those sad pages; we’ve collated 4 important tips you need to know before setting up a Facebook Business Page:

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Topics: Online Marketing, Lead Generation, Social Media, Content Creation, Business, Lead Generation Singapore

3 Tips for Transiting from Traditional Marketing to Digital Marketing

Posted by Abinaya Harish

Aug 31, 2016 6:53:25 PM

Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to implement than you thought. 

Truth is, the digital platform (which includes social media, mobile apps, blogs and kiosks) is currently touching billions of customers globally, which simply means Chief Marketing Officers must quickly get "up to speed" in order to help their companies remain relevant in today's world.

Read on for a few tips on making a successful transition:

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Social Media

How To Use Facebook Messenger To Interact With Customers

Posted by Sonny So

Jul 22, 2016 8:00:00 AM

Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing tool that can be used to interact with customers in real time. Learn how to use Messenger to communicate with consumers with these three easy steps:

1) Spread Your Messenger Codes

In April, Facebook launched scannable Messenger Codes, so that people could contact companies and businesses to start a conversation. Use this to your benefit by sharing your company’s messenger code with potential consumers.

 

 

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Topics: Online Marketing

Tweaking The Numbers In Google AdWords

Posted by Nelson Tan

Mar 10, 2016 11:50:00 AM

Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money each time a person clicks on your ad.

Of course, what you pay for it determines where it will be displayed in the Google search results! The primary goal is to strike the best balance between the cost and the ranking. Here is some tips for you to minimize your cost in setting up your Google AdWords campaign and increase your revenue.

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Topics: Digital Marketing, Online Marketing

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