iSmart Communications Blog

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM

 

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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

The Impact of Voice-Assisted Commerce in Retail

Posted by Samantha Hew

Jul 12, 2018 2:15:00 PM

 

 

One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as widening consumer knowledge. As addressed in a previous post on how Artificial Intelligence (AI) can help grow your business, I would like to share how conversational AI is powering voice-assisted commerce in the retail sector.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO)

Simple Steps to Track the Effectiveness of your Marketing Campaigns

Posted by Neha Jain

Feb 14, 2018 2:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”.

“How and what do we measure to determine digital marketing campaign success”? It seems like an impossible question to answer with a single solution.

 The short answer? It depends on your business goals and objectives.

 So, now you are at the bottom of the sales and marketing funnel. That means you need to review the performance of your various marketing activities, identify the winning ones, and eliminate or -- drastically modify -- the ineffective campaigns.

Let’s review some metrics to monitor and suggestions for refining your Internet marketing strategy.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media, Content Marketing, Lead Generation Asia, Lead Generation Singapore

Social Media Marketing to Grow your Business

Posted by Neha Jain

Feb 6, 2018 11:00:00 AM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

Just a few years ago, you could get away with building a social media marketing strategy. Your mere presence in social media was enough - right?

Well in 2018, it’s not the same case anymore. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. While there is a wide array of social networks that you can use to your advantage, we’re going to start by focusing on the “big three”:

  • Facebook,
  • Twitter, and
  • LinkedIn.
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Topics: Digital Marketing, Online Marketing, Social Media, Content Creation

Valuable Tips for Creating Great Content for Lead Generation

Posted by Neha Jain

Feb 2, 2018 12:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

“Content is the king” as rightly said by Bill Gates and it is increasingly working its way to the forefront of all digital marketing strategies.

Content is the fuel that should drive your Internet marketing strategy. By creating valuable, high-quality content that’s targeted at specific, well-defined audiences, you’ll do more than attracting visitors to your website: You’ll attract the right visitors, who are likely to convert into leads (and customers).

What’s more?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Blogging, Content Creation

3 Tips to Get Your 2018 Marketing Plans Running

Posted by Veronica Fernandez

Jan 16, 2018 4:11:00 PM

 

Is your marketing plan good enough for the coming year? If you responded with a 'yes' to that, how did you define 'good' then?

Here are three tips that your company can adopt in 2018:

 

1. Use a platform that guides you on your plan

 

Using marketing platforms is a great way to distinguish if your company is going on the path to success.

A great platform that I love using is Hubspot. Hubspot is a great way to educate yourself about your industry and tackle your marketing problems on a user-friendly interface. For instance, they provide detailed explanation on lead funnel metrics including cost per lead data by industry and company size. That is a fantastic way to determine if your marketing plans are in line with the best practices for lead generation.

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Topics: Online Marketing, Google Marketing Tools

How To Use Instagram Ads For Your Facebook Business Page

Posted by iSmart Team

Feb 28, 2017 2:00:00 PM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

In 2017, most businesses have embraced Facebook for Business. That’s great, considering that the platform boasts over 1.79 billion active users per month (and counting)! 

When it comes to Instagram, however, businesses have been wary, and for good reason. Despite the popularity of the platform, Instagram is image-focused, and not every product or industry can boast of churning out Instagram-worthy images every day.

Think about it, though; you’re missing out on a platform that has over 500 million active monthly users, and a much higher engagement rate than Facebook. So, what’s the easier way for marketers to reach a larger audience, without the hassle of creating an Instagram account and agonizing over which image to post on Instagram every day?

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Topics: Online Marketing, Lead Generation, Social Media, Business, Lead Generation Singapore

How To Spring-Clean Your Facebook Business Page

Posted by iSmart Team

Feb 3, 2017 10:00:00 AM

 

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

If you haven’t heard, Facebook is taking steps to clean up its fake news problem. It’s a good thing; fake news had become such a pervasive part of the News Feed, to the point that people were starting to question every little thing they read.

Don’t let your Facebook for Business page get dragged into the chaos; do a spring-clean and make sure your page is attractive and informative. Ask yourself these 4 questions: 

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Topics: Online Marketing, Lead Generation, Social Media, Content Creation, Business, Lead Generation Singapore

4 Types Of Engaging Content For Facebook For Business

Posted by iSmart Team

Feb 1, 2017 9:00:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

You see this on Facebook Business pages all the time: from initial posts every day, it dwindles to once a week, and then it just…stops, except for the occasional promotional post. Social media content might seem like just a collection of short blurbs, but in practice, it isn’t easy to consistently post every day.

To help you fill up those 30 blanks in your monthly content calendar, we’ve put together a handy list of 4 types of content that can be created quickly and efficiently (and most importantly, ahead of time!)

 

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Topics: Online Marketing, Lead Generation, Social Media, Content Creation, Business, Lead Generation Singapore

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