4 Winning Tactics Using Social Media for Lead Generation

  High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways to improve their lead generation ...
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Create a Comprehensive Inbound Marketing Plan

Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.
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Marketing for Lead Generation or Demand Generation

Customers are the heart of our business. In order to please customers, marketers share one goal: amplify brand-to-consumer relationships. There is one marketing concept that ...
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Top 3 Mistakes to Avoid When Generating Leads

Generating organic and qualified leads is not necessarily an easily thing to do. Especially if you are new to this, you can make mistakes along the way. But no worries at all, ...
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4 SEO Trends You Must Know in 2018

  SEO is constantly changing and marketers must always be on the lookout to stay ahead of the changing technological environment and Google algorithm updates that will make or ...
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6 Reasons to Start Advertising on Facebook

  Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This alone proves why ...
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3 Inbound Strategies Every Business Should Use

  Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar ...
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Creative Ways to Generate Sales Leads

The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow you need to ...
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How to use Inbound Marketing on Facebook Advertising in Asia?

This blog post is extracted by Veronica Fernandez from our new eBook, "The Future of Facebook Advertising". In order to keep up with its user behaviour, Facebook changes ...
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The Secrets to Turning Your Website Visitors into Sales Leads

  A good business website is not just a digital version of a brochure of your business. It is a marketing channel for your business, that is open 24/7. For your website to ...
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5 Easy Ways to Optimize Your Website For Lead Generation

  In today’s business environment, your website acts as a key touchpoint for your online marketing strategies. When executed properly, the right marketing activities can help ...
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Simple Steps to Track the Effectiveness of your Marketing Campaigns

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. “How and what do we measure to determine digital marketing campaign ...
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