iSmart Communications Blog

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 Ways To Defeat Email Spam Filters For Business

Posted by Bryan Lim

Jan 9, 2019 5:30:00 PM

For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing campaigns take a big hit, open rates fall, and replies become non-existent.

However, spam filters are not here to make things difficult for you. They were developed to block spams and not to hunt down marketing emails.

This means… we can beat spam filters and, it’s really down to common sense.

Email marketing accounts for a critical component of any digital strategy. After all, it is one of the ways to reach out and contact your customers. So, here are six ways to help you beat spam filters and improve your email deliverability.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

10 Requirements For Your Digital Marketing Campaign (2019)

Posted by Bryan Lim

Jan 8, 2019 5:30:00 PM

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing campaigns are pretty much the foundation of every marketing strategy.

As a marketer, it’s important to catch new trends and tactics to reach your audience in different ways.
For 2019, we review yesteryear’s performance and set new goals. However, you should also review your digital marketing foundation. So, follow and ensure you fulfil these ten requirements to avoid any blind spots for your digital marketing campaigns this upcoming year.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

7 Instagram Tips To Drive Traffic To Your Website

Posted by Bryan Lim

Jan 4, 2019 5:30:00 PM

Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those who seek adventure to foodies, artists, travellers, cars and sports or anything that is visually appealing. This list of audiences goes on. Even businesses are starting to utilise this platform to appeal to their customers.

However, for B2B businesses, some might still be scratching their head. Despite having a daily active user of 500 million, this social platform is still relatively new for some digital marketers. Moreover, Instagram’s user base is also quite young.

But with the introduction of Instagram for business accounts back in 2016, it is now easier for B2B digital marketers to implement Instagram into their social media strategy.

Then, the question remains for B2B marketers: “How do I get Instagram traffic back to my website?”

Here are 7 ways to ensure how to get your Instagram traffic to visit your site: 

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Topics: Digital Marketing, Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

4 Approaches to Creating the Best eBook for Your Target Audience

Posted by Bryan Lim

Dec 21, 2018 5:20:00 PM

For B2B businesses, eBooks are a great way to prove your brand is an authority in the field.

They are great lead magnets to draw site visitors from blog posts or ads to your email subscription list. A single eBook highlights a topic or problem that your target audience is likely facing. They offer an in-depth, sophisticated look into a topic that many B2B decision makers crave.

Choosing the right eBook topic is key to success. Selecting a wrong topic could reduce all your hard work to waste. Writing an eBook takes much time, effort and research than the average blog post. With the ideal topic as your pull-point, you can create a lead capturing tool that will skyrocket conversions. Therefore, it is essential to do it right. 

Here are four ways that help you create eBooks which caters to specific interests of your target audience.

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Topics: Digital Marketing, Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

9 Tips Your Website Should Be Following

Posted by Bryan Lim

Dec 18, 2018 5:30:00 PM

Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your site. The attention span of your customer is very short. Upon landing on your website, you will want to grab their attention and intuitively offer what users want.  Here are nine tips your website should be following to increase time spent on your website.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

5 Ingredients to Cook Up a Successful Digital Marketing Strategy

Posted by Bryan Lim

Dec 13, 2018 5:20:00 PM

For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to identify and create a targeted communication for this niche group of people. Digital marketing allows for tailor-made solutions to help B2B companies address challenges. In this age, where technology has advanced, and customer behaviour has changed, here are five steps to create a successful B2B digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

3 Simple Reasons To Adopt Digital Marketing

Posted by Bryan Lim

Dec 12, 2018 5:30:00 PM

A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services.

Unlike traditional marketing, digital marketing allows you to track and measure your performance in real time. In the past, your marketing message is broadcasted to everyone using prints or radios etc. You have no idea where your leads are coming. 

Marketers ask themselves: Are the leads coming in from my print ads or elsewhere? How many people are being exposed to it? How long should I pump money to continue this type of advertising? 

If you are still sticking to traditional methods, here are three simple reasons why you should adopt a digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore

5 Facts You Should Know about Keyword Research

Posted by Bryan Lim

Dec 11, 2018 5:30:00 PM

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you need to create informative and relevant content that specifically addresses your target audience’s problems and interests.

Keyword Research involves finding the words and phrases your target audience uses when typing their queries into a search engine. It allows you to build a list of keywords you want to rank for. It works together with your content strategy helps you develop a strong SEO standing. Hence, this is why keyword research tools are essential for any content marketer’s toolkit.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore

Are eBooks Still Relevant For Your Digital Marketing Strategy?

Posted by Bryan Lim

Dec 7, 2018 5:30:00 PM

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.
Reading is one way to obtain information quickly and make use of downtime. eBooks are especially ideal for busy decision makers.

Early marketers have likened eBooks to something like a long-form blog post. Since then, technology has improved, and people’s behaviour has changed. So, the concept of eBook has to change as well.

To answer the question: Yes, it is still relevant but only if you do it right.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Ways To Tell If You Need Marketing Automation

Posted by Bryan Lim

Dec 4, 2018 5:30:00 PM

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is designed to automate marketing actions, cut down on repetitive tasks, better lead nurture process and to close more sales.

The benefits are:
- Improves productivity
- Automates manual workflow
- A centralised hub for actions
- Improves customer retention
- Tracks and monitors all campaigns

Still not convinced? According to CMO.com, 91% of successful users agree that it is vital. But how do you recognise your marketing needs one? Continue below for four ways to tell if your marketing requires automation.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Ways to Deal With Cold Leads

Posted by Bryan Lim

Nov 30, 2018 5:30:00 PM

But, how do we know when leads are cold? Answer: Due to their behaviour.

Sure, sometimes your leads may require some time and nurture before coming back to you. These include visiting your website, checking out your content offer or even looking at your social media. However, time spent off your radar could be spent with your competitors.

Therefore, it is important to re-engage with them and provide them with the value they need and get your leads back on track. There are 2 things you should consider.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

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