iSmart Communications Blog

What Is Inbound Marketing?

Posted by Bryan Lim

Mar 14, 2019 5:30:00 PM


Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Key Elements For A Successful Digital Marketing Strategy

Posted by Bryan Lim

Mar 13, 2019 5:30:00 PM

 

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Define ToFu, MoFu and BoFu Content

Posted by Bryan Lim

Feb 19, 2019 5:30:00 PM

 

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which company they may want to engage. Different visitors may require different levels of information. Hence, you need to be able to cater to their different needs, answer their questions and lead them down the sales funnel. Of course, the goal is to get them to take the desired action which is profitable for you. (Convert into customers)

And here are the three levels of content that relate to the buyer’s journey namely: top-of-the-funnel (ToFu), middle-of-the-funnel (MoFu), and bottom-of-the-funnel (BoFu).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Follow This 5-Step Process To Get You Started on YouTube Marketing

Posted by Bryan Lim

Feb 3, 2019 5:30:00 PM

 

YouTube is the world’s second largest search engine, just behind Google.

Are you already creating videos on your site? Then you should utilise YouTube marketing to help you generate leads.

However, a good YouTube marketing strategy comprises of planning, creating quality content, posting on social media, targeting and optimisation.

To help you get started, here is a simple 5-step process for you to follow.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

8 Ways To Optimise Your Calls-To-Action For Better Conversion

Posted by Bryan Lim

Jan 31, 2019 6:05:14 PM

 

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects conversion.

CTAs help to drive users to take the desired action. These could be:

-    Signing up for a webinar

-    Downloading a content offer

-    Subscribing to your blog etc.

These are lead magnets, which are great start points for the lead nurturing process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

8 Tips To Help You Increase Your Email Engagement

Posted by Bryan Lim

Jan 30, 2019 5:30:00 PM

 

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing email is different from the ones you send to your family and friends. You’re not just sharing information; you are also driving engagement to support your business.

Here are 8 tips to help you increase your email engagement and ultimately, drive conversions.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

5 Quick Tips For Google Analytics

Posted by Bryan Lim

Jan 24, 2019 5:30:00 PM

 

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the usability and experience of your website. For this, usage of analytic tools is crucial.

For many businesses, they prefer to use Google Analytics because it’s free (As long as you do not exceed 5 million impressions per month). However, there are many possibilities which allow you to track website behaviour, but many website owners don’t go beyond the default tracking script.

Here are some quick tips to help you utilise Google Analytics beyond the standard settings.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

6 Trust Signals To Optimise Conversion Rate On Your Website

Posted by Bryan Lim

Jan 23, 2019 5:30:00 PM

 

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It means the way you operate your business, interact with clients, protect their data, promote your business offerings all affect how customers look at you.

According to 90% of searches haven’t made up their mind before starting a search. Hence, the first touchpoint might be your website (through organic traffic).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Create Personas For Your Business

Posted by Bryan Lim

Jan 22, 2019 5:30:00 PM

 

The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you can create personas which lay the ground for your current and future marketing activity. However, it is more than wants and needs.

HubSpot defines a buyer persona as:

“A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.”

What determines the persona you are targeting will depend very much on your business. It should take into account your industry, size and the products and services you offer.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Why SSL Is Crucial For Your Website

Posted by Bryan Lim

Jan 16, 2019 5:30:00 PM

 

Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7.

Your website may be the first touchpoint for your leads and prospects. With attractive content offers and compelling CTAs, it could work as a great lead generation tool for you. Before moving onto that, the first impression counts.

Site visitors will first identify if your site is trustworthy(SSL certified) before even engaging with your content.

An SSL certificate helps to enable secure connections from a web server (where a website’s data is stored) to the site visitor’s web browser. It encrypts data and ensures that hackers can not decode any data exchange between the user and the website.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

9 Types of Sales Enablement Content You Must Have

Posted by Bryan Lim

Jan 15, 2019 5:30:00 PM

 

Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means marketing working with your sales team to ensure the content is on point for closing a final agreement.

It occurs typically in the Decision stage of the three-stage buyer’s journey when the lead has asked to speak to a sales expert directly. Your sales enablement content should contain useful and information. It should help your sales rep present their case in such a way that makes those truly qualified leads confident in engaging with your business. In other words, your sales enablement content should make the job of your sales rep much easier.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

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