You Must Know These 15 Common Marketing Acronyms

By: Jimin Lee on 07/21/14 9:30

Have you ever heard of acronymization? It is the act, process, or result of turning a phrase into an acronym. The world of Inbound Marketing* is filled with acronyms. We ...
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The Secrets Of Email Workflows For Lead Conversion

By: Abinaya Harish on 07/07/14 11:31

Inbound Marketing* requires your company to have a business blog, social media accounts, landing pages and marketing offers to attract leads and convert them into customers. ...
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Most Common Mistakes Made in Twitter for Business

By: Jeanne Chu on 03/03/14 10:30

Social media has been a great marketing platform for companies and firms in recent years, one of the most commonly used being Twitter. Companies are striving hard to get more ...
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Email Marketing: 8 Types Of Emails Singapore Marketers Should Use

By: Abinaya Harish on 02/17/14 9:00

Email marketing has always been a dominant business practice for Singapore and Asian digital marketers, but the type of emailing deployed is normally carried out in a 'push' ...
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9 Tips For Generating Customers Through Social Media Marketing In Singapore And Asia

By: Abinaya Harish on 02/13/14 9:00

Local marketers and businesses are increasingly recognizing the importance and impact of social media marketing on B2B lead generation in Singapore and Asia. According to ...
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How Social Media Helps Inbound Marketing

By: Abinaya Harish on 02/10/14 9:00

With one-third of the world has already having access to the Internet, social media has become mainstream as global interactions becomes increasingly integrated. Social media ...
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What Are Buyer Personas?

By: Douglas Hsu on 02/06/14 9:00

In Inbound Marketing*, it is important for your landing page to not just be found by people, but by the right people. By this, I mean the people most likely to become sales ...
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6 Must-Haves On Your Calls-to-Action

By: Douglas Hsu on 02/03/14 9:00

Calls-to-action (CTAs) are essential parts of Inbound Marketing*. It is typically an image or text that prompts visitors to take action, such as: subscribing to a newsletter, ...
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6 Features Your Landing Page Should Have

By: Abinaya Harish on 01/30/14 9:00

Do you know what Singapore companies should have on their websites for lead generation? More landing pages! A landing page or squeeze page, such as this one, is a single web ...
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Will Companies Using Only Traditional Marketing Fall Behind?

By: Abinaya Harish on 01/27/14 16:10

The companies in this world of technology are showing drastic changes in remodeling their marketing strategies. Before the Internet was born in the 1990s, outbound marketing, ...
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Inbound Marketing vs. Traditional Marketing

By: Douglas Hsu on 01/23/14 11:40

More Singapore marketers are getting on the Inbound Marketing bandwagon, because it is simple, relatively inexpensive and more effective. We’ve already roughly established what
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Inbound Marketing in Asia: In A Nutshell

By: Douglas Hsu on 01/20/14 9:35

Gone are the days when you want to advertise your products, you try to reach as many people as possible to find potential customers. We live in 21st century Asia. We have jet ...
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