Inbound Marketing In Singapore Needs A Serious Jolt!

The screenshot you see above is captured from Google Trends. "Inbound Marketing" as a key phrase first appeared in 2007 and has been on an upward trend. Today, it is widely ...
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3 Big Mistakes Rookie Inbound Marketers Make

The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but if their marketing ...
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3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it ...
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Why NOW Is A Good Time For Inbound Marketing

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear to us: the ...
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How Niche Industries Can Benefit From Inbound Marketing

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should ...
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Lead Scoring In Inbound Marketing

According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to ...
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Smart Calls-To-Action (CTA) In Inbound Marketing

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to ...
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Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
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Unleash The Info-Product In You!

Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving website visitors into a ...
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Discover 3 Inbound Marketing Strategies For Your Business Expansion

Let's recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on ...
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Tips From HubSpot's Top 10 Inbound Marketers

Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting ...
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4 Major Steps On Getting Sales Without Selling Out

1. Spend More Time Listening Than Talking Get to know your prospects by asking a lot of questions. This way, you truly learn what this person really needs help on. The more you ...
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