Inbound Marketing In Singapore Needs A Serious Jolt!

By: Nelson Tan on 02/11/15 9:22

The screenshot you see above is captured from Google Trends. "Inbound Marketing" as a key phrase first appeared in 2007 and has been on an upward trend. Today, it is widely ...
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3 Big Mistakes Rookie Inbound Marketers Make

By: Douglas Hsu on 02/09/15 9:00

The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but if their marketing ...
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3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

By: Nelson Tan on 02/06/15 9:46

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it ...
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Why NOW Is A Good Time For Inbound Marketing

By: Douglas Hsu on 02/05/15 9:00

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear to us: the ...
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How Niche Industries Can Benefit From Inbound Marketing

By: Douglas Hsu on 02/02/15 9:00

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should ...
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Lead Scoring In Inbound Marketing

By: Douglas Hsu on 01/29/15 9:00

According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to ...
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Smart Calls-To-Action (CTA) In Inbound Marketing

By: Douglas Hsu on 01/26/15 9:00

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to ...
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Why SEO Alone Isn't Good Enough

By: Stanley Mak on 01/19/15 9:00

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
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Unleash The Info-Product In You!

By: Nelson Tan on 12/29/14 11:33

Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving website visitors into a ...
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Discover 3 Inbound Marketing Strategies For Your Business Expansion

By: Nelson Tan on 12/04/14 12:59

Let's recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on ...
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Tips From HubSpot's Top 10 Inbound Marketers

By: Yongzhen Tham on 11/20/14 10:30

Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting ...
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4 Major Steps On Getting Sales Without Selling Out

By: Grace Gopez on 11/13/14 10:24

1. Spend More Time Listening Than Talking Get to know your prospects by asking a lot of questions. This way, you truly learn what this person really needs help on. The more you ...
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