Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Why You Can't Rely On Inbound Marketing Alone

By: Douglas Hsu on 2/19/15 9:00

Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that ...

Discover How Healthcare Professionals Can Apply Inbound Marketing

By: Nelson Tan on 2/18/15 9:54

The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, ...

Native Advertising and Inbound Marketing

By: Douglas Hsu on 2/16/15 9:00

Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored blog ...

4 Surprising Facts About Inbound Marketing

By: Douglas Hsu on 2/12/15 9:00

There are some not so well known facts about Inbound Marketing* from the "2013 State of Inbound Marketing" report and other HubSpot sources which happened to be pleasant surprises.

3 Big Mistakes Rookie Inbound Marketers Make

By: Douglas Hsu on 2/9/15 9:00

The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but if their marketing ...

3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

By: Nelson Tan on 2/6/15 9:46

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it became ...

Why NOW Is A Good Time For Inbound Marketing

By: Douglas Hsu on 2/5/15 9:00

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear to us: the ...

How Niche Industries Can Benefit From Inbound Marketing

By: Douglas Hsu on 2/2/15 9:00

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should I ...

Lead Scoring In Inbound Marketing

By: Douglas Hsu on 1/29/15 9:00

According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract ...

Smart Calls-To-Action (CTA) In Inbound Marketing

By: Douglas Hsu on 1/26/15 9:00

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to execute ...

Why SEO Alone Isn't Good Enough

By: Stanley Mak on 1/19/15 9:00

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...

Unleash The Info-Product In You!

By: Nelson Tan on 12/29/14 11:33

Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving website visitors into a ...

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iSmart Communications Blog

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Why You Can't Rely On Inbound Marketing Alone

Discover How Healthcare Professionals Can Apply Inbound Marketing

Native Advertising and Inbound Marketing

4 Surprising Facts About Inbound Marketing

3 Big Mistakes Rookie Inbound Marketers Make

3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

Why NOW Is A Good Time For Inbound Marketing

How Niche Industries Can Benefit From Inbound Marketing

Lead Scoring In Inbound Marketing

Smart Calls-To-Action (CTA) In Inbound Marketing

Why SEO Alone Isn't Good Enough

Unleash The Info-Product In You!

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