iSmart Communications Blog

How Are Leads Converted Better By 25% With A Chatbot?

Posted by Veronica Fernandez

Nov 13, 2019 9:00:00 AM

In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. We have to quickly adapt to the advancing changes to keep our prospects interested.

What is a chatbot?


According to Oxford Dictionaries, a chatbot is “a computer program that can hold a conversation with a person, usually over the Internet.” A great example of a chatbot is a function on your mobile phone, Siri.


Essentially, a chatbot is an automated assistant that communicates with us through text messages, a virtual companion that integrates into websites, applications or instant messengers and helps businesses to get closer to their customers.

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Topics: Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Artificial Intelligence, conversion rate optimisation

3 Things that Kill Your Conversion Rate

Posted by Veronica Fernandez

Oct 15, 2019 5:49:17 PM

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose sales? All too often, online retailers lose sight of how their potential and current customers experience their service. The result is a high volume of potential sales winds up as missed opportunities. But on a positive note, three of the most common conversion rate killers are not terribly hard to fix. Read on to learn tips on how to counter these conversion rate killers:
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Topics: Inbound Marketing, HubSpot, Lead Generation Singapore

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

Posted by Veronica Fernandez

Sep 20, 2019 4:00:00 PM

Source: The Weidert Group


As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you some of the key takeaways for HubSpot Inbound 2019.



What is Inbound 2019?

Inbound 2019 is an annual conference held by HubSpot at the Boston Exhibition and Convention Center. The annual conference has nearly doubled in growth since 2015, at a whopping 26,000 number of marketing and sales professionals participating this year. We were the first few to catch the latest updates from the marketing automation and CRM company. Here are some of our top takeaways from the event.


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Topics: Inbound Marketing, HubSpot

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

4 Ways To Tell If You Need Marketing Automation

Posted by Bryan Lim

Dec 4, 2018 5:30:00 PM

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is designed to automate marketing actions, cut down on repetitive tasks, better lead nurture process and to close more sales.

The benefits are:
- Improves productivity
- Automates manual workflow
- A centralised hub for actions
- Improves customer retention
- Tracks and monitors all campaigns

Still not convinced? According to, 91% of successful users agree that it is vital. But how do you recognise your marketing needs one? Continue below for four ways to tell if your marketing requires automation.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Email Marketing

3 Common Myths About Lead Generation! Busted!

Posted by Pooja Vinod Kumar

Oct 8, 2018 5:28:37 PM

You might have heard of the terms inbound marketing and inbound methodology. By using such an approach, you can attract strangers who become visitors, and successfully generate a huge amount of traffic to your website.

Are you satisfied with just looking at statistics or graphs about how the number of website visits keep increasing every day? Maybe, but that doesn’t really help you to grow your business yet.

After all, this is just the first stage of the inbound methodology – the attraction stage. You may have attracted a lot of visitors, but you still don’t know who is likely to buy your products or services.

That’s where the conversion stage steps in. Conversion, or lead generation, is the stage where if you want to turn visitors into your customers, you need them to opt-in, become your leads first and then nurture them.

Today I am going to share three common misconceptions that most marketers have about lead generation. If you still believe in any of these, it’s not too late to correct it!

1. Getting new leads is more important than maintaining the leads that I have

Common sense, right? Getting more leads, meaning higher chances of getting the deal?

If you look at the inbound methodology above, leads are only positioned in the middle of the flow. To get the business deal, it’s important to reach the “close” stage, in order to turn them into customers. According to a report by the Aberdeen Group, over 80% of generated leads are never followed up on, are dropped, or even diminished. This implies that it is ineffective to seek out more leads. After all, some of the leads won’t turn into customers. Therefore, it is better for you to sustain the leads that you have, and keep nurturing them.

2. The more leads you generate = more money you can make; “more is better!”

Again, this seems to make sense, but it doesn't!

Similar to my first point, although you generate more customers, it doesn’t mean that your business will be more profitable.

In fact, returning customers are those who you should be focusing your attention on if you want your business to be more profitable and successful. According to research, returning customers are 60 to 70% easier to sell rather than new customers. Some even more convincing statistics reveals that it can boost business profit up to 95% by just increasing 5% in customer retention!

If you look at the inbound methodology again, this claim also makes sense!
The inbound methodology doesn’t stop at customers but focuses on delighting customers into promoters. The reason for this is because it's always better to let customers promote how good you are, rather than you selling yourself – just a matter of trust, right?

3. Creating different kinds of landing pages is a waste of time

Some business websites have only one landing page to convert visitors to leads, and they think that’s more than enough!

The landing page is a crucial part of the inbound methodology. It has a distinct URL linked to a CTA that directs your visitors to fill in a form that asks about their contact information, so that they become known leads for you. Without a landing page, you will have a really hard time turning your visitor into leads.

Although many business corporations know it, they create only one “universal” landing page for everyone – Is this the best way to generate leads?

According to a survey in 2013 done by HubSpot, companies with more than 30 landing pages can generate leads 7 times more than those that only have 1 to 5 landing pages. Results are even more stunning for those that have more than 40 pages – 12 times more!
Clearly, the number of landing pages and successful lead generation are positively correlated!

Putting all statistics aside, more landing pages also means more conversion opportunity. Simply looking from the SEO’s point of view, if you put more landing pages, more landing pages will be indexed in search. And if a user happens to click on any one of the search results that guides them to one of your landing pages, then you will have minimised the effort in acquiring a lead for your business.

One more benefit of having more landing pages is that there are more targeting opportunities, too! With more landing pages available, you can better appeal to the different needs and interests of the audience. So, if you really want to convert more leads, take some time to develop more landing pages because, segment-specific content that caters to the different needs of the audience stands higher chances of converting them into leads more easily!

And there you have it! I hope this blog post would clarify some of the misconceptions that you might have when it comes to lead generation! Be sure to check out 4 Common Lead Generation Mistakes to Watch Out for in 2018 to see if you have committed these mistakes that might prevent you from success too!



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Topics: Inbound Marketing, Lead Generation, Social Media, HubSpot, Lead Generation Asia, Lead Generation Singapore

Will Inbound Marketing Ever Rule The Marketing World?

Posted by Joshua Poh

Nov 6, 2017 2:00:00 PM

So, we at iSmart LOVE Inbound Marketing.

What’s not to love? Useful content for the right people, happy leads and more customers.

We have also covered the potential pitfalls of outbound marketing in a previous post. But, is outbound marketing truly dead? Is Inbound really the way to go?

People continue to use outbound marketing and even have some success with it.

Is there, perhaps a way to integrate both seemingly disparate marketing styles into your marketing strategy?

Check out the survey results from the Q2 2016 Inbound Marketing Effectiveness Benchmark Study Report

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Topics: Inbound Marketing, HubSpot

A Beginner’s Guide To Inbound Marketing

Posted by Joshua Poh

Nov 1, 2017 2:00:00 PM

So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.

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Topics: Inbound Marketing, Lead Generation, Content Marketing, HubSpot, Content Creation

The Pros and Cons of Inbound Marketing

Posted by Joshua Poh

Oct 31, 2017 2:00:00 PM

At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients.

We have come across several questions on why we recommend this approach over other, more traditional methods of marketing. Let’s break down the pros and cons of Inbound Marketing so you can decide for yourself which one would work better.


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Topics: Inbound Marketing, Lead Generation, Content Marketing, HubSpot

2 Best Practices You Should Use For Effective Google AdWords Text Ads

Posted by Joshua Poh

Oct 3, 2017 2:00:00 PM

So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now?

Google uses Expanded Text Ads across the board (as of 31 January 2017), comprising of:

  • Two headlines, 30 characters each
  • Description, 80 characters
  • Destination URL, that can be customised with two paths, 15 characters each 

How then, do you use this ad space effectively? Here are two best practices to keep in mind.

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Topics: HubSpot, Content Creation, Google Adwords

4 Things To Prepare Before Running Your AdWords Campaign

Posted by Joshua Poh

Sep 28, 2017 11:26:04 AM

When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in disappointed clients or management, and wasted marketing dollars. Let’s not get into the implications of that, shall we?

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Topics: HubSpot, Google Adwords

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