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How to Set Up Google Alerts to Keep Track of Your Company’s Online Presence

Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying and how they are saying ...
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How to Set Up Your ‘Google My Business’ Page

Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim your business page and share information like ...
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What You Need to Know about Google’s Free Advertising Tool for Nonprofits

Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for nonprofits who have a ...
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Google AdWords: So You Know Your Target Audience. Now What?

You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the next step? How ...
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Know the difference between Google AdWords and Google AdWords Express?

Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, where to run ...
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Best Kept Secrets: Free Google Marketing Tools

Is it possible to do Digital marketing without paying a cent?
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