iSmart Communications Blog

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

3 Things Your Competitors Can Teach You About Lead Generation

Posted by Pooja Vinod Kumar

Sep 25, 2018 11:19:01 AM

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Google Marketing Tools

4 Obvious Signs to Invest in Search Engine Optimization

Posted by Pooja Vinod Kumar

Sep 13, 2018 4:03:45 PM

As a small business owner in this digital marketing age, you probably know that one of the key elements to running a successful business is being able to attract your customers online. For every business that wants online visibility, Search Engine Optimization (SEO) is always a preferred choice to boost their organic search results. Learning how to optimize your website using SEO is a very useful skill that can help to drive traffic to your website. Combined with the other strategies in inbound methodology, it can eventually help to attract visitors and convert them into leads.

Are you unsure about whether your website needs to be optimized through SEO? Let’s check out whether your business has the following 5 signs. And if you do, it’s not too late to start investing in SEO!


1. The most obvious one – your website does not show up in search engines

If your website is not showing up on the first few pages of SERP (Search Engine Results Page), this is already the most obvious sign that you need to optimize your website for SEO! Having a website alone is not enough if it cannot be seen by the audience. Only by optimizing your website through various methods, such as index inclusion, keyword analysis and on-page optimization, it is possible to slowly climb to a page 1 ranking.


2. You THINK your website is original and up-to-date.

Keeping your content original and up-to-date is really important. If you feel that your content has not been updated for a long time, then you should update it with fresh content!
You need to constantly update your website content with the latest information, as Google has confirmed that fresh content is a major factor that plays a crucial role in search engine ranking.
Look at this case, where blog posts of the business owner observed a progressive drop in traffic through organic search. This was because he didn’t update it for 4 months, and other sites that were competing for the same keywords were being updated regularly. Once the owner started updating the content, the web traffic bounced back to the normal level.

So, make sure to keep your website content updated, and keep publishing piping hot content in your blog! Blogging is the easiest way to get your webpage to rank #1 on Google, just like how HubSpot does it.If you're not sure what topic to write about, you can send out a couple of quick surveys, or engage with customers through social media to understand their needs and questions, and write a blog post that addresses their concerns!


3. Your webpage does not look credible

Think about the first time you meet a person, the first thing that you would notice is their appearance, and how they are dressed, right?
The same rule applies to website design – the appearance of your website is the first point of contact that your website visitor has with you. If you know that the first impression of a person is the best impression, then the first impression of a visitor to your website is also equally important!
Your website design doesn’t have to be too fancy or dramatic, but it must be clean and professional so that it catches your visitor’s eye, and builds credibility and trust in your business.
The goal of having a smart and professional website is to bring in potential high-quality leads, that can be nurtured and even converted into customers to take your business offers.

However, this is not enough! A professional website also needs proper SEO to improve it and become visible on search engines. With better website design optimized for SEO, you are on the right track to developing your business reputation and people will start becoming aware of your brand.

4. Your website has poor “relationship” with other websites
Link building is an essential part of SEO, and this will only happen when you develop relationships.
There are two fundamental ways in which search engines use links: not only is it used to discover new web pages, but it also helps to determine how well a page should rank in the SERP - because links are signals to Google that your website is a quality resource that is worth paying attention to.
Since Google put link building as one of the most important ranking factors for SEO, many businesses started taking advantage of this – by spamming links. In fact, this is only a very short-term strategy as Google would soon find it out.

So, building links from high-quality and a highly influential website is the best strategy for optimizing your website performance through SEO. Since they are highly influential, and additionally if you can get external links from them, you are allowing their website visitors to visit your site too! Together with good content and positive user experience, (e.g. low bounce rate), your website ranking will soar very soon.

If you realize that your website is facing some issues based on the points above, then maybe its high time to start making changes!

Before you start your optimization work, not only do you need to understand the basic techniques of SEO and the mistakes not to make when doing so, you also have to stay up-to-date with the new updates that Google launches constantly and figure out the best SEO practices. This is because Google algorithms are complex and always evolving, so there is never a magic formula for SEO.

So, keep refreshing your content, stick with the most current SEO practice and you will definitely climb the ladder on your way to the SERP!



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Topics: Search Engine Optimization (SEO), Lead Generation, Google Marketing Tools, Google Adwords

5 Tips to Generate Leads using Google AdWords

Posted by Pooja Vinod Kumar

Sep 6, 2018 11:17:19 AM

One of the most popular methods to generate leads is Search Engine Marketing (SEM) using Google Adwords. Google Adwords allows you to advertise certain keywords on Google search, thus allowing your brand to be visible to prospects when they type in the keywords.

Here are 5 tips you can use to generate leads using Google Adwords.


1) Start with Search network campaigns

The Search network is key when it comes to targeting the hottest prospects for your products and services. So, undoubtedly, your first port of call should be Search network campaigns. Through this, prospects on the Search network can actually take an action by searching for a solution to their problem, unlike the case of marketing on the Display network, that would interrupt your prospects as they browse the web. Generally, prospects on the Search network take an action by searching for a solution to their problem — already qualifying them as a lead. They are near to the base of your marketing funnel, which makes them the most likely to convert to a lead or customer. Launching on the Search network can also give you a good idea of contextual keywords that can be carried over to the Display network.

2) Use all Ad extensions Available

AdWords is becoming very popular at building dynamism into ad delivery. This means that every advertiser gets to take advantage of ad extensions that would deliver a more tailored or individualized ad to each user. Most of the time, individualized ads often deliver higher click-through rates, improve the quality score and simply take up a more competitive real estate on search results.

You should use every Ad Extension available and applicable to your campaign, mainly because too many businesses have no Ad Extensions at all. Setup is both quick and painless and the results are real! 

 3) Use negative keywords

Negative keywords are words that have no relation to your ad. They help to curtail the broad scope of the ad by making the ad present on only relevant search result pages. For example, if your ad is about watches but then you include the negative keyword ‘clocks’, it means that customers who were interested in clocks but not watches won’t be directed to your page, saving you money on a click. An extensive list of negative keywords can significantly increase the quality of your traffic and improve your CTR (click-through-rate) to a great extent.

4) Select keywords carefully

One of the most important things to do is to select keywords carefully. The Google keyword tool is the perfect place to start and it’s free! You need to do your research diligently and select the best keywords you want to advertise. You need to look at the search volumes and also the cost per click for each of the keywords. Also, as mentioned above, one of the most common and costly AdWords mistakes is focusing all your attention on positive keywords that bring you traffic.

5) Align the Ad message with your landing page

It is very crucial to align your ad message with your landing page. This is a very important Google AdWords tip that will help you improve your quality score and increase the rate of clicks to your landing page.

The quality score is a benchmark that Google uses to know whether your ad campaign is effective and relevant to your audience or not. It reduces your advertising costs, gives your ad a wider reach and better ad positioning in terms of search and display networks.

These are 5 tips you can incorporate in your SEM campaigns in order to generate leads for your company. You should also improve the ranking of your website organically by doing Search Engine Optimization (SEO) in order to fully reap the benefits of having your keywords ranked on the first page of Google.




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Topics: Search Engine Optimization (SEO), Lead Generation, Google Marketing Tools, Google Adwords

3 Things Your Competitors Can Teach You About Lead Generation

Posted by Pooja Vinod Kumar

Jul 25, 2018 2:43:33 PM

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Google Marketing Tools

5 Google Tools to Help Your Organization Maintain Efficiency at Work

Posted by Mabel Chua

Jul 13, 2018 2:00:00 PM


Collaborations are needed for a successfully marketing strategy as everyone in a team has different ideas, backgrounds and thought processes.

In the past, when there is a marketing campaign, every team member has to prepare different proposals with spreadsheets and charts and organize meetings internally and externally.  The ideas always change after every progress meeting, which could cause confusion amongst team members. Nowadays, with the free tools provided by Google which enables everyone to collaborate, work can be done efficiently with amongst teams to achieve the goal of your marketing campaign. As a result, this will ensure all the work is organized and help to save time and effort by everyone.


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Topics: Google Marketing Tools

6 Ways Your Business Can Benefit from Using Google AdWords

Posted by Samantha Hew

Jul 10, 2018 2:30:00 PM


Google AdWords is one of the most effective methods of paid online advertising out there, which is used by many of the organizations today. Google AdWords has the potential to send large numbers of people to you who are looking for what you have to offer. Also known as pay per click (PPC) advertising, Google AdWords presents a good opportunity for those who want to advertise to their audience who search for information online; at minimal costs and see fast results, if done properly. 

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Topics: Inbound Marketing, Digital Marketing, Google Marketing Tools, Google Adwords

3 Tips to Get Your 2018 Marketing Plans Running

Posted by Veronica Fernandez

Jan 16, 2018 4:11:00 PM


Is your marketing plan good enough for the coming year? If you responded with a 'yes' to that, how did you define 'good' then?

Here are three tips that your company can adopt in 2018:


1. Use a platform that guides you on your plan


Using marketing platforms is a great way to distinguish if your company is going on the path to success.

A great platform that I love using is Hubspot. Hubspot is a great way to educate yourself about your industry and tackle your marketing problems on a user-friendly interface. For instance, they provide detailed explanation on lead funnel metrics including cost per lead data by industry and company size. That is a fantastic way to determine if your marketing plans are in line with the best practices for lead generation.

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Topics: Online Marketing, Google Marketing Tools

How to Set Up Google Alerts to Keep Track of Your Company’s Online Presence

Posted by Samantha Hew

Jan 12, 2018 1:45:00 PM

Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying and how they are saying it. I am referring to conversations involving you, your brand and even competitors! You want to know if other sites are linking to you, quoting you or even complaining about you. You want to know what your competition is up to and how they are performing.  

If you have a topic of interest or wish to get updates on a particular news, you can search the term in Google several times a day. Alternatively, you can set up a Google Alert which will notify you by email whenever new updates on your topic appears in the search results. This will help you monitor your business closely.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Google Marketing Tools

How to Set Up Your ‘Google My Business’ Page

Posted by Samantha Hew

Jan 5, 2018 11:00:00 AM

Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim your business page and share information like your company’s contact details, address, operating hours and more so people can easily get in touch if they wish to. The more information you add; the more Google’s search algorithms will have to work with in terms of ranking. It is very important to ensure that the information you add is accurate and matches with the information on the landing page of your website. After listing, you can also view insights for your business listing.

Since this is your window to potential customers, it is crucial to maintain it well. Adding visuals, ensuring you have an accurate profile and responding to reviews will be very helpful. You can even add a 360-degree virtual tour to stand out if you wish to do so.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Google Marketing Tools

What You Need to Know about Google’s Free Advertising Tool for Nonprofits

Posted by Samantha Hew

Jan 3, 2018 3:15:00 PM


Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for nonprofits who have a limited budget.

However, there is a tool that not many nonprofits are aware of that they can leverage on to grow their digital marketing efforts to drive ROI and receive extra advertising spend. This brings me to introduce Google Grants.

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Topics: Inbound Marketing, Lead Generation, Google Marketing Tools, Google Adwords

Google AdWords: So You Know Your Target Audience. Now What?

Posted by Joshua Poh

Oct 2, 2017 2:00:00 PM

You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign.

You may be asking – what’s the next step? How can I turn this information that I’ve gathered into actionable insights to better target my AdWords campaign?

Here are 3 audience characteristics you can tap on to further optimise your AdWords campaign. Use either the Ad Scheduling or Bid Adjustment menus to make these adjustments.

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Topics: Digital Marketing, Google Marketing Tools, Google Adwords

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