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SEO: Can You Beat Wikipedia In Answering Google’s Queries?

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an example of a website that beats ...
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SEO: Do Images Require Optimisation?

For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to boost your page relevance. However, on-page SEO ...
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SEO: Will Google Find Out About Bad Sites Linking To Mine?

Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a tooth. Just like your parents can sense ...
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What Content Should You Have On Your Website Home Page?

Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, on the opposite spectrum, a ...
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5 Golden Rules of SEO

When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants to be easily discovered through ...
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How To Use Instagram Ads For Your Facebook Business Page

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced Facebook for Business. ...
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7 Guidelines to Design An Effective Social Media Marketing Plan

We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social media are strategic, and that you ...
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Critical Success Factors of Facebook Ads

With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for any ...
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Critical Guide for Your Facebook Profile and Cover Photo

When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or still using an old outdated photo from a couple of ...
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What makes Facebook Ads a champion in 2017 and beyond?

Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client is going to be there. ...
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How To Spring-Clean Your Facebook Business Page

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook is taking steps to clean up its ...
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4 Types Of Engaging Content For Facebook For Business

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business pages all the time: from ...
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