iSmart Communications Blog

7 Reasons Inbound Marketing is so Important for Your Business

Posted by Neha Jain

Jun 7, 2018 8:00:00 AM

Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them. Inbound marketing offers a plethora of new, effective techniques that can enable us to see unprecedented growth. Traditional outbound marketing campaigns like cold emails, cold calls, and trade shows are not as effective as they once were. Consumers are now bombarded by constant information from marketers, so it will require a strategic, well-planned inbound campaign to stand out from the competition and gain significant recognition.

Read More

Topics: Inbound Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

5 Simple Tricks to Generate Sales Lead Using Social Media Platforms

Posted by Neha Jain

Jun 6, 2018 5:00:00 PM

Social media is a great platform to generate sales leads for businesses. But you need to invest time and effort.

Read More

Topics: Lead Generation, Social Media, Business, Lead Generation Asia, Lead Generation Singapore

How To Utilize Multi-Channel Lead Generation

Posted by Alex Yusof

Jun 1, 2018 12:14:11 PM

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix. In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

Read More

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

How To Create Landing Pages That Convert

Posted by Alex Yusof

May 31, 2018 10:55:00 AM

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

Read More

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

How To Create Calls-To-Action That Rock

Posted by Alex Yusof

May 4, 2018 12:53:00 PM

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer. But not all CTAs are created equal. In a world where every brand is fighting for consumer attention, it’s critical that prospects choose your offer over your competitors’. In this guide, we’ll uncover tips to creating CTAs that rock.

Read More

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

How To Create Irresistible Offers For Lead Generation

Posted by Alex Yusof

May 3, 2018 11:06:00 AM

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are white papers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked. Read on to find out!

Read More

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

3 Inbound Strategies Every Business Should Use

Posted by Neha Jain

Mar 16, 2018 12:00:00 PM

 


Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar audiences, "inbound" campaigns focus on the value they can provide users. As a result, that will prompt those users to naturally gravitate towards those business when the need arises.

Let's just recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

Read More

Topics: Inbound Marketing, Content Marketing, Content Creation, Business, Lead Generation Asia, Lead Generation Singapore

How Can Artificial Intelligence (AI) Help You Grow Your Business Today?

Posted by Samantha Hew

Feb 22, 2018 4:00:00 PM

 

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it. One of it being the rise of Artificial Intelligence. This topic has been around for the past few years but it is expected to grow bigger in 2018.

So what is Artificial Intelligence (AI)? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.

Read More

Topics: Content Marketing, Content Creation, Business

3 Inbound Marketing Tips For Your Business

Posted by Alex Yusof

Dec 4, 2017 10:45:00 AM

Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven system that has helped many successful startups and companies grow. Here are 3 inbound marketing tips you can use for your business: 

1. Produce Incredible Content

In inbound marketing, the quality of the content you create is crucial. You need to create targeted and specific content because if you don’t, no matter how hard you try to promote the content, you will never be successful.

To create targeted content, you need to tweak and adapt your content to the specific audience you want to attract. Find out what these people want to read, see, and interact with. Once you create something that they are likely to be interested in, the number of visits to your website and social media platforms will increase dramatically.

Read More

Topics: Inbound Marketing, Digital Marketing, Business

4 Effective And Inexpensive Ways To Brand Your Business

Posted by Alex Yusof

Sep 18, 2017 11:34:00 AM

Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on branding.

Fortunately, there are a couple of effective ways we can use to brand our business online, without having to spend a tremendous amount of money. Here are 4 effective ways we can use for our business:

1. Create A Professional Logo

Your logo is an important element of your brand presence.  It’s an image that will be used on all your marketing collateral and therefore, you should consider investing some money to get a professional logo created for your business.

Read More

Topics: Business

How To Hire The Best Team Members

Posted by iSmart Team

May 19, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

 When it comes to the details of empowering your employees to provide excellent service, it’s not enough to just tell your employees what to do. How do you create a company culture that’s focused on providing excellent customer service? You start with your hiring methodology. Keep these 5 things to keep in mind when hiring:

Read More

Topics: Lead Generation, Business

SEO: Can You Beat Wikipedia In Answering Google’s Queries?

Posted by Stanley Mak

Apr 17, 2017 10:30:00 AM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

See the image below as an example of a website that beats Wikipedia because it created content that was more highly relevant. The example shows a list-based post when I search “how to blog.” This list-based option came up first because it is the most digestible piece of information Google could find on this topic.

Read More

Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

The Complete DIY Guide to Improving Conversion Rates

You may also want to download this FREE guide.

New call-to-action
Download FREE Guide
 
FOLLOW US
 
LIKE US

 

Subscribe to Our Blog via Email

 

Recent Posts