Sep 4, 2019 11:08:17 AM
Aug 24, 2019 5:30:48 PM
Aug 20, 2019 4:00:00 PM
The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to developing a marketing strategy around the longest weekend of 2019, it is a challenge to keep your ideas fresh and classy.
If you missed the opportunity to launch a campaign this year, it's not too early to start planning your next – for we have put together a list of National Day 2019 marketing tips to boost sales in Singapore. Read on to discover how brands have done it this year for you to grow your business in 2020.
Aug 7, 2019 5:40:00 PM
Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead generation. Yes, strategies and tactics may differ. But the main question remains, as my boss likes to put it “Why should people choose you?”.
In today’s market, you are probably not the only company offering your service and product. Even in a niche market, there are still competitors vying for the same target audience as you are.
So let’s take a step back and ask “What is your Unique Selling Proposition (USP)?”
Jul 19, 2019 5:30:00 PM
Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.
For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before.
So this blog post is to help you understand what is real and what is not about the marketing automation process.
Jul 18, 2019 5:16:06 PM
Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).
Jul 12, 2019 4:00:00 PM
Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.
Apr 5, 2019 5:00:06 PM
When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants their company or brand to be easily discovered online. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.
So, hop on to find out the best practices to achieve high rankings and attract the right kind of traffic to your website!
Mar 22, 2019 4:16:18 PM
So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.
These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.
In this post, we have identified 3 common challenges faced by marketers these days and how these challenges will be more manageable with the help of AI. As a result, you will be able to grow your customer base and expand your business.
Nov 27, 2018 5:30:00 PM
As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than to ring up a salesperson. Unlike before, the purchasing power now lies in the hands of the consumer.
When someone keys in a search online, they almost expect to find the information they require immediately. As a result, in order to appeal to change in consumer behaviour as well as buying trends, it is increasingly important for businesses to send their best salesperson.
Who is this you ask? Your website of course!
Aug 29, 2018 4:06:26 PM
Today, more companies are gradually starting to understand that blogging is one of the ways to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
However, as with any other social media platform, just having a blog is not enough.
Despite witnessing a growing number of companies with blogs, many tend to be about their company. The articles might be about new hires, awards, company picnics, business deals, etc. And while that kind of information is appropriate to include on a website, it is definitely not going to generate many leads. In fact, it’s not even going to get much traffic.
Therefore in order to generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings.
A famous quote by Wendy Piersall: "Google only loves you when everyone else loves you first."
Here are the five things to take note if you want to set your company blog on fire and start generating more traffic, leads and customers:
Buyer personas are characteristics that describe your ideal buyer. According to Adele Revella of Buyer Persona Institute, "Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market."
Your blog could be an opportunity to educate your buyers at the start of the buyer's journey. The more that you are able to write about what is interesting or helpful to your buyer persona, the more successful your blog will be.
It is recommended to blog about their typical questions and challenges if you want to having an effective lead generation blog to which your buyer personas will return repeatedly.
Focusing on one topic per blog post helps to clearly and concisely address your buyer persona’s problem. One topic per post also helps with search engine optimization (SEO) by better enabling the search engines to know precisely what the post is about, particularly as it relates to keywords.
And while you should always write for searchers first and search engines section, there are a few key things to remember to keep both happy:
There are people searching for the answers that you’re providing (and the search engines) based on consistency and frequency. As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends.
Yet another reason why your blogging should focus more on the searcher as opposed to the search engine is due to blog formatting & imagery. In fact, the proper use of formatting and imagery makes your blog more visually digestible for the reader.
If your blog is not reader-friendly and inviting, you won’t draw your reader’s attention and keep them there. And you won’t likely get them to return.
Regarding blog length, make sure that the blog post is of an adequate length and that it addresses the questions your visitor might have.
Other formatting must-haves include:
Last but most improtantly, make your blog generate leads automatically. This could be done by thinking of the blog post as the first step in the buyer’s journey of researching their problem. Afterwards, give the reader the opportunity to take the next logical step.
For instance, this post is about improving your lead generation opportunities from blogging, so a call-to-action for an eBook about lead generation is included right here.
However, if a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity.
Remember that your blog has lots of prime real estate, so ensure that you include CTA buttons in the side bar, end of the post, and in-text links. Ensure that the offers are as closely connected to the topic as possible in order to increase the relevancy & conversions.
Also, don't forget to download the free e-book for more useful tips & strategies.
Aug 28, 2018 4:45:00 PM
It is an open secret that social media has taken over every aspect of our lives and changed the marketing landscape forever. However, many B2B marketers still doubt social media’s effectiveness as a lead generation tool.
Perhaps they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put together a solid strategy, or maybe they’re just unsure about how to generate sales on a social media platform .
B2B marketers very often recognize the importance of social media in the B2C realm but usually don’t see it as a viable lead generation channel in their respective industries. In fact, a recent study revealed that more than 70% of B2B marketers were disappointed with the ROI of social media for goals like increasing brand awareness and generating leads.
With this in mind, today’s post requires you to put aside your hesitations and join us as we teach you how to turn your social media channels into a quality lead source.
Listed below are some of the best ways to start generating leads from social media:
The simplest method to generate leads on social media is to optimize your business page profiles. It includes steps such as a compelling call-to-action, making your contact information accessible, linking to your website, and making your value proposition obvious.
It may seem like simple but yet it is crucial to implement. For if potential clients don’t know what you want them to do or how to reach your business, they’ll never become a lead.
This could be broken down using the big three platforms for B2B: Facebook, LinkedIn, and Twitter.
But as soon as you get 25 “likes,” you are eligible for your own unique Facebook URL, which would turn the above example into this:
For most companies this will be your business’s name. If you include special characters, hyphens, or a variation of your company name, this page will be much harder for customers and prospects to find.
Listed below is an example of an ideal business Facebook page. Their business name and vanity URL are the name of their company, they have included a “Sign Up” CTA, and their “About” page is complete.
Below shows an ideal Twitter account. The bio is direct and short with a link back to the business site. Take note of the use of a pinned tweet with hashtags too.
Social listening is the process of monitoring your customers or prospects on social media to gain valuable insights.
With social listening, you can join in on conversations, make recommendations, and guide prospects toward your brand’s solutions on social media. Here are a few quick ways you can start listening today:
Although social media is typically a marketing responsibility, that doesn’t mean your sales team can’t or shouldn’t get involved. In fact, 90% of top-performing sales people now use social media as part of their selling strategy.
The extent to which you involve your sales team is entirely up to you and your company, but its best to start small. Remind your reps to monitor certain message boards, answer inquiries left on your business profiles, and join in on customer conversations.
Provide the support your reps need in the form of guidance and the content they need to convert prospects into leads.
Do note that not all social platforms were created equally. A platform that works for one company might not work for yours. Be sure to test them all, analyze your results, and tailor your social selling strategy accordingly. Check out these B2B Sales Rep’s Guides to see a breakdown on the three biggest platforms (Facebook, Twitter and LinkedIn).
As you should know by now, social media is a perfect outlet for content marketing. Unlike traditional marketing channels, social media allows for two-way conversations with clients and prospects. But if you don’t gate your content, you have no way to collect leads.
If you are unfamiliar with the term, gated content is any type of content that exists behind a form that requires visitors to provide their contact information in exchange for your resource.
As always, there are pros and cons to gating your content. The benefits of putting your content behind a form include:
While there may seem to be no downside to gated content, here are some things to be aware of:
As with most marketing tactics, the key to successfully using gated content is to find a good balance. Be sure to serve your followers a good mix of gated and ungated content.
Most social media platforms offer advanced targeting capabilities that keep advertising costs low while generating high-quality leads. Consider these statistics:
Firstly, analyze your clients and prospects to compile buyer personas. Buyer personas are basically detailed profiles of your target customers. Think about who your best customers are and what traits they share. For example, do they have a specific job title, work in a particular industry? Are they a specific age bracket or gender? Do they have children or disposable income?
Once you’ve identified your buyer personas, create highly specific content, offers or promotions that target these buyers accordingly. The more specific you get, the more success you’ll have.
6) Give Something Away
Social media contests or giveaways are a great way to expand reach, increase brand awareness and to generate leads. It is recommended to conduct sweepstakes or giveaways that can only be entered once a prospect provides their contact information.
Remember to be super targeted with the paid promotion of your contest. For it can be tempting to advertise a large audience but more entrants doesn't necessarily mean better leads as none of them may be sales qualified. This defeats the purpose of holding a social media contest. Only target people you feel may have a genuine interest in your product.
You could also limit entrants by choosing a prize that only your target audience would want to win.
This method is relatively straight forward: Offer a freemium version of your product and promote it via social media. The free trial tends to generate leads on its own. However, social media can help expand the reach of your campaigns and amplify your results.
To see the most success with this approach, you must offer features that allow users to know the benefits of the product without offering the entire set of features.
For B2B companies, this approach is most successful when using LinkedIn, for it is a platform where professionals are accustomed to seeing overt advertisements and are actively looking for products and services.