How to maintain customer loyalty? Let’s look at Watsons!

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from ...
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The Conversion Rate Optimization (CRO) Guide for Beginners!

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.
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10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We ...
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SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, "Featured snippets are special boxes ...
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SEO Fundamentals: The Importance Of Keywords

  First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small ...
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Facebook Launches New Tool: Gives You More Control Over Your Data!

    Are you aware that Facebook launched a new tool this week?   The main purpose of this tool is to give users better control on how their data is being used by ...
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The 6 Best National Day Marketing Campaigns in Singapore 2019

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes ...
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Why A Unique Selling Proposition Is So Important?

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...
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Debunked: 7 Myths Of Marketing Automation

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...
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Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! ( ...
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Which Social Media Tools Actually Work for Your Business?

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to ...
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