If you’ve been anywhere near the world of marketing in the last few years, you’ve probably heard of the term “buyer persona.” It’s tossed […]

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. A good business website is not just a […]

  You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison. But wait, your work is not done yet. You’ve […]

Marketers are surrounded by data. You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t […]

  Image Source:  Helloquence on Unsplash As an inbound marketer, you have so many metrics and data sources to check. SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, […]

As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.

Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]