By Cissy Wong on Jun 15, 2015 9:30:00 AM
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key points in generating leads using social media outlets.
- Utilize Multiple Channels
- Useful and Valuable Content
“All great marketing is about understanding the people you want to reach and creating something valuable, interesting or entertaining just for them,” – David Meerman Scott said.
The more useful and valuable the content is for your audience, the higher the chances of generating more sales leads. Therefore, you should try to understand what your target audience truly value and want to read. Then you can share articles according to their needs and wants, and establish yourself as an expert.
- Engage the Audience
To create a great impression to all potential leads, you should consistently engage your audience. You should re-post, re-tweet, and link interesting articles. When customers and visitors post questions and comments on your social media pages, you should respond to them within a short period of time. Also, you can have people write guest posts for your blog and you in turn can write for them. Fostering connections is important for social media success.
- Add Website Links
Adding your company’s websites on your social media is a vital way to generate more sales leads. Having your company’s website address in the profile descriptions of social media accounts can lead to more access to your website and more lead conversions eventually.
- Measure the Results
By measuring your social media marketing results, you can understand if what you are doing is generating leads. You should quantify the social media activities into useful metrics so that you can decide your further actions. It is necessary for you to use social media monitoring tools since they can provide you the best possible evaluation.
The way people market has changed, while traditional marketing is losing its effectiveness. The use of Inbound Marketing*, which involves the top social platforms as mentioned above, will enable you to move one step closer to generating more leads.
* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.