In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results.
After an analysis of more than 15,000 customer websites, here’s what HubSpot found: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. (Unsure if your site is mobile-friendly? Google has a tool for that.)
So, do you need a mobile-optimized strategy for your website? The answer is yes!
If your website was developed all the way back in 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. If you’re limited by the technology you have in place, it may even be time to move to a modern website platform that delivers a responsive experience.
The optimal experience for your visitors and your own performance is to implement responsive design. Responsive design makes your page adapt to the visitor and will display information that is sized and zoomed appropriately so it’s easy to read on whatever device he or she is using.
Extracted by Stanley Mak from our e-Book, “18 SEO Myths You Should Leave Behind in 2017.”
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