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Email Marketing Singapore: Why Your Business Needs An Opt-In Subscription Strategy

Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That's more than 100 times of the world's total population. Isn't that astounding?
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How 3 Companies Used Scarcity To Drive Sales Leads

What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, researchers Worchel, Lee and Adewole wanted to ...
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Discover 5 Elements That Make A Headline Magnetic

Ever encountered the following? You've spent the entire week crafting this amazing ebook offer guaranteed to solve your audience's problems, as part of a new marketing campaign.
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This Company Changed One Thing And Got A 620% Increase In Conversion Rates

Let's have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You've filled in your personal information and are ready to go... Until your eyes ...
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3 Ways You Can Use Social Proof To Generate Sales Leads

As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell others why your product was amazing, they might ...
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