Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

3 Advanced Tips For Increasing Your Google AdWords Click-Through Rate

By: Joshua Poh on 10/9/17 14:00

So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s attention. ...

2 Best Practices You Should Use For Effective Google AdWords Text Ads

By: Joshua Poh on 10/3/17 14:00

So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google uses Expanded ...

Google AdWords: So You Know Your Target Audience. Now What?

By: Joshua Poh on 10/2/17 14:00

You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the next step? How ...

4 Things To Prepare Before Running Your AdWords Campaign

By: Joshua Poh on 9/28/17 11:26

When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in disappointed clients or ...

How Important Is Placing Keywords In Your H1 Tag For SEO?

By: Joshua Poh on 4/21/17 14:00

In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ...

Where Should Exact Match Keywords Be Located?

By: Joshua Poh on 4/20/17 14:00

As you browse the Internet, you may have come across website copy like this:

How Important Is Keyword Optimisation For SEO?

By: Joshua Poh on 4/18/17 10:00

Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter our brains and read our ...

How Facebook Dark Posts Can Make Your Paid Advertising More Effective

By: Joshua Poh on 1/31/17 14:45

Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach ...

Why Your Facebook Page Is Driving People Away (And What To Do Instead)

By: Joshua Poh on 1/25/17 11:00

Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to launch in the next quarter. A new seminar you’re ...

3 Ways Quora Can Supercharge Your Business

By: Joshua Poh on 4/4/16 9:30

What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that's not what you had in mind. Source: BuzzFeed Quora? What's Quora?

Discover 4 Elements To A/B Test To Optimise Your Landing Page

By: Joshua Poh on 10/16/15 10:39

As marketers, sometimes you run into situations where you've come up with what you think is a perfect professional landing page design. Everything checks out and you're raring to ...

Is The Best Place To Put A Call-To-Action Really Above The Fold?

By: Joshua Poh on 10/6/15 12:36

Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons "above the fold" for best results. Originating from the newspaper industry, ...

iSmart Communications Blog

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Blog Posts

3 Advanced Tips For Increasing Your Google AdWords Click-Through Rate

2 Best Practices You Should Use For Effective Google AdWords Text Ads

Google AdWords: So You Know Your Target Audience. Now What?

4 Things To Prepare Before Running Your AdWords Campaign

How Important Is Placing Keywords In Your H1 Tag For SEO?

Where Should Exact Match Keywords Be Located?

How Important Is Keyword Optimisation For SEO?

How Facebook Dark Posts Can Make Your Paid Advertising More Effective

Why Your Facebook Page Is Driving People Away (And What To Do Instead)

3 Ways Quora Can Supercharge Your Business

Discover 4 Elements To A/B Test To Optimise Your Landing Page

Is The Best Place To Put A Call-To-Action Really Above The Fold?

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