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Jemson Chan

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5 things to note for Blogs to generate leads

Posted by Jemson Chan

Aug 29, 2018 4:06:26 PM


Today, more companies are gradually starting to understand that blogging is one of the ways to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.

However, as with any other social media platform, just having a blog is not enough.

Despite witnessing a growing number of companies with blogs, many tend to be about their company. The articles might be about new hires, awards, company picnics, business deals, etc. And while that kind of information is appropriate to include on a website, it is definitely not going to generate many leads. In fact, it’s not even going to get much traffic.

Therefore in order to generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings.

A famous quote by Wendy Piersall: "Google only loves you when everyone else loves you first."

Here are the five things to take note if you want to set your company blog on fire and start generating more traffic, leads and customers:

1. A Buyer Persona Focus

Buyer personas are characteristics that describe your ideal buyer. According to Adele Revella of Buyer Persona Institute, "Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market."

Your blog could be an opportunity to educate your buyers at the start of the buyer's journey. The more that you are able to write about what is interesting or helpful to your buyer persona, the more successful your blog will be.

It is recommended to blog about their typical questions and challenges if you want to having an effective lead generation blog to which your buyer personas will return repeatedly.

2. Focusing on one Topic Per Post

Focusing on one topic per blog post helps to clearly and concisely address your buyer persona’s problem. One topic per post also helps with search engine optimization (SEO) by better enabling the search engines to know precisely what the post is about, particularly as it relates to keywords.

And while you should always write for searchers first and search engines section, there are a few key things to remember to keep both happy:

  • Include your blog post topic keywords in your post title.
  • Keep your blog post titles to within 55 characters. However, it's OK to exceed 55 characters.
  • Try to include meta descriptions. These are the snippet of information that appears below the link of a search result. While these are largely ignored by the search engines, they are read by the searcher deciding whether to click on the results or not. Keep meta descriptions under 140 characters.
  • Include image file names and Alt tags. Since search engines like Google can’t read images, you need to tell them what the image is. 
  • Include links and anchor text. Link to other parts of your website to strengthen the reader’s experience. The anchor text you include in the link indicates to the search engines what the linked information is about.
  • Focus on mobile. About half of all Internet searches are now on mobile devices. Search engines want their users to have a good experience while searching, so they are giving preference to mobile-optimized sites.

3. Consistency And Frequency

There are people searching for the answers that you’re providing (and the search engines) based on consistency and frequency. As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends.

4. Formatting And Imagery

Yet another reason why your blogging should focus more on the searcher as opposed to the search engine is due to blog formatting & imagery. In fact, the proper use of formatting and imagery makes your blog more visually digestible for the reader.

If your blog is not reader-friendly and inviting, you won’t draw your reader’s attention and keep them there. And you won’t likely get them to return.

Regarding blog length, make sure that the blog post is of an adequate length and that it addresses the questions your visitor might have.

Other formatting must-haves include:

  • Bolded text
  • Subheads, numbers and bulleted lists
  • Embrace whitespace 
  • Use high-quality images

5. Lead Conversion Opportunities

Last but most improtantly, make your blog generate leads automatically. This could be done by thinking of the blog post as the first step in the buyer’s journey of researching their problem. Afterwards, give the reader the opportunity to take the next logical step.

For instance, this post is about improving your lead generation opportunities from blogging, so a call-to-action for an eBook about lead generation is included right here.

However, if a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity.

Remember that your blog has lots of prime real estate, so ensure that you include CTA buttons in the side bar, end of the post, and in-text links. Ensure that the offers are as closely connected to the topic as possible in order to increase the relevancy & conversions.

Also, don't forget to download the free e-book for more useful tips & strategies.





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Topics: Content Marketing, Blogging, Content Creation, Business, Lead Generation Singapore

How to use social media for B2B generation

Posted by Jemson Chan

Aug 28, 2018 4:45:00 PM

It is an open secret that social media has taken over every aspect of our lives and changed the marketing landscape forever. However, many B2B marketers still doubt social media’s effectiveness as a lead generation tool.

Perhaps they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put together a solid strategy, or maybe they’re just unsure about how to generate sales on a social media platform .

B2B marketers very often recognize the importance of social media in the B2C realm but usually don’t see it as a viable lead generation channel in their respective industries. In fact, a recent study revealed that more than 70% of B2B marketers were disappointed with the ROI of social media for goals like increasing brand awareness and generating leads.

With this in mind, today’s post requires you to put aside your hesitations and join us as we teach you how to turn your social media channels into a quality lead source.


Listed below are some of the best ways to start generating leads from social media:

1) Optimize Your Profiles

The simplest method to generate leads on social media is to optimize your business page profiles. It  includes steps such as a compelling call-to-action, making your contact information accessible, linking to your website, and making your value proposition obvious.

It may seem like simple but yet it is crucial to implement. For if potential clients don’t know what you want them to do or how to reach your business, they’ll never become a lead.

This could be broken down using the big three platforms for B2B: Facebook, LinkedIn, and Twitter.


  • Business Name: While this will typically be an easy choice, it’s important to remember to go by the name that your customers and prospects will most associate with your business. Not only does this make sense for consistency and brand recognition reasons, but this name can impact whether or not your Facebook business page shows up in Google search results. So be sure that your business name and the URL match.
  • Vanity URL: Facebook now lets you choose your own vanity URL. When you create your business page, your URL looks like this example:

But as soon as you get 25 “likes,” you are eligible for your own unique Facebook URL, which would turn the above example into this:

For most companies this will be your business’s name. If you include special characters, hyphens, or a variation of your company name, this page will be much harder for customers and prospects to find.

  • Call-to-Action Button: Facebook gives business pages the option to include a CTA button. The seven options include Book Now, Contact Us, Sign Up, and other options. The best part is that you can send the link to a page on your business website. We recommend sending visitors to a free trial form, a form to contact sales, or some other sort of clear offer.
  • About Page: Facebook provides businesses a place to list their address, phone number, hours of operation, etc. Ensure to complete all this information. Not only is it helpful to visitors, but it also boosts the pages SEO value.

Listed below is an example of an ideal business Facebook page. Their business name and vanity URL are the name of their company, they have included a “Sign Up” CTA, and their “About” page is complete.


  •  Your business profile should be compelling and inviting but yet professional. Your profile should compel clients to want to learn more about you.
  • Profile/Header Images: An ideal Twitter profile image should be some variation of your logo including color, size and how it will look on different devices. Knowing that your image is something that your followers recognize you for, hence it is important to keep it consistent. Your header image, on the other hand, should be changed fairly regularly to match your marketing initiatives.
  • Pinned Tweet: Twitter allows you to pin important tweets to the top of your feed without losing them among your other tweets. If your goal is lead generation, this tweet should contain a CTA and a link back to your business site. Consider pinning a tweet about gated content or a free trial.
  • Open Your DMs: Make sure your direct messages are open to the public. That way, if customers or prospects have questions, they can come to you directly. Prepare responses to common questions ahead of time.
  • Hashtags: Tweets with hashtags tend to generate double the engagement as compared to tweets without. However be careful not to use too many hashtags to avoid being mistaken as spam. Your marketing team should develop a strategy as to which hashtags to use etc...

Below shows an ideal Twitter account. The bio is direct and short with a link back to the business site. Take note of the use of a pinned tweet with hashtags too.


  • Images: As with both Facebook and Twitter, your profile and banner images can have a big impact on the success of your page. Make your profile image some recognizable variation of your company logo and be sure to mirror your header image with current marketing initiatives.
  • SEO: LinkedIn company profiles are often indexed by search engines. Be sure that the first few lines of your company description are compelling and contain your target keywords, as this text will often be used as Google’s preview text. LinkedIn users can browse the platform using keywords, meaning that this optimization will help get more eyes on your profile within the platform.
  • Showcase Pages: LinkedIn offers the ability to create separate pages to showcase products, brands or initiatives. These pages live at the top of your profile in prime page real estate. Use these to help out with your lead generation efforts.



2) Listen to What’s Going On

Social listening is the process of monitoring your customers or prospects on social media to gain valuable insights.

With social listening, you can join in on conversations, make recommendations, and guide prospects toward your brand’s solutions on social media. Here are a few quick ways you can start listening today:

  • Set up Google Alerts: Once this is set up, Google will send you a notification via e-mail every time your company, brand, or any other keywords you want to track are mentioned on the web. Here’s how you create a Google Alert.
  • Monitor hashtags and keywords: As mentioned in the Twitter sub-section earlier, most of us are familiar with the power of hashtags. Therefore as marketers you need to research the hashtags that your customers are using. For example, a conferencing software might track the use of #meeting, #videoconference or similar keywords. 
  • Invest in a social media management tool: Although it’s not necessary to purchase a social media tool, it can be of great help for big companies. Most of these tools have scheduling capabilities, hashtag tracking, competitor analysis, and much more.
  • Join message boards: Many social media platforms have forums or message board capabilities. This allows B2B marketers to hear what customers and prospects are saying. These groups are often broken up by industry, job function, software users, and much more. Join in the conversations, answer questions, and offer your product as a valuable solution but in a more subtle manner.
  • Follow your competitors: Keep an eye on the competition — not just to see what they’re doing, but also to see what complaints their customers have. This can assist you to generate ideas for your own content, campaigns, and much more.


3) Prioritize Social Selling

Although social media is typically a marketing responsibility, that doesn’t mean your sales team can’t or shouldn’t get involved. In fact, 90% of top-performing sales people now use social media as part of their selling strategy.

The extent to which you involve your sales team is entirely up to you and your company, but its best to start small. Remind your reps to monitor certain message boards, answer inquiries left on your business profiles, and join in on customer conversations.

Provide the support your reps need in the form of guidance and the content they need to convert prospects into leads.

Do note that not all social platforms were created equally. A platform that works for one company might not work for yours. Be sure to test them all, analyze your results, and tailor your social selling strategy accordingly. Check out these B2B Sales Rep’s Guides to see a breakdown on the three biggest platforms (Facebook, Twitter and LinkedIn).

4) Gate Your Content

As you should know by now, social media is a perfect outlet for content marketing. Unlike traditional marketing channels, social media allows for two-way conversations with clients and prospects. But if you don’t gate your content, you have no way to collect leads.

If you are unfamiliar with the term, gated content is any type of content that exists behind a form that requires visitors to provide their contact information in exchange for your resource.

As always, there are pros and cons to gating your content. The benefits of putting your content behind a form include:

  • Increased leads: Not gating your content essentially means giving away your valuable resources for free and hoping that the reader appreciates it enough to come back and fill out a form. By requiring site visitors to give you their e-mail address, you’re almost guaranteeing more leads for your company.
  • Increased nurture opportunities: Just because someone views your content doesn’t necessarily mean they’re ready to buy your product. Rather than crossing off this type of lead, add them to your e-mail lists and nurture them until they’re ready to make a purchase.

While there may seem to be no downside to gated content, here are some things to be aware of:

  • Lower lead quality: As previously mentioned, a lead that comes from gated content isn’t always ready to take the plunge and make a purchase. It can be frustrating for sales reps to receive an influx of leads who don’t want to buy.
  • Reduced readership: Publicly available content will definitely receive more visits and reads than gated content. If your organization prioritizes brand awareness, visits or reads, gated content might not be the tactic for you.

As with most marketing tactics, the key to successfully using gated content is to find a good balance. Be sure to serve your followers a good mix of gated and ungated content.


5) Hyper-Personalize with Buyer Personas

Most social media platforms offer advanced targeting capabilities that keep advertising costs low while generating high-quality leads. Consider these statistics:

  • 59% of marketers believe paid social is more effective than organic social (source)
  • Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option (source)
  • Marketers see a 25% lift in conversions for paid social media compared to organic social media (source)

Firstly, analyze your clients and prospects to compile buyer personas. Buyer personas are basically detailed profiles of your target customers. Think about who your best customers are and what traits they share. For example, do they have a specific job title, work in a particular industry? Are they a specific age bracket or gender? Do they have children or disposable income?

Once you’ve identified your buyer personas, create highly specific content, offers or promotions that target these buyers accordingly. The more specific you get, the more success you’ll have.


6) Give Something Away

Social media contests or giveaways are a great way to expand reach, increase brand awareness and to generate leads. It is recommended to conduct sweepstakes or giveaways that can only be entered once a prospect provides their contact information.

Remember to be super targeted with the paid promotion of your contest. For it can be tempting to advertise a large audience but more entrants doesn't necessarily mean better leads as none of them may be sales qualified. This defeats the purpose of holding a social media contest. Only target people you feel may have a genuine interest in your product.

You could also limit entrants by choosing a prize that only your target audience would want to win.


7) Offer a Free Trial

This method is relatively straight forward: Offer a freemium version of your product and promote it via social media. The free trial tends to generate leads on its own. However, social media can help expand the reach of your campaigns and amplify your results.

To see the most success with this approach, you must offer features that allow users to know the benefits of the product without offering the entire set of features.

For B2B companies, this approach is most successful when using LinkedIn, for it is a platform where professionals are accustomed to seeing overt advertisements and are actively looking for products and services.





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Topics: Social Media, Content Marketing, Content Creation, Business

5 Reasons to Use Animated Videos in Your Content Marketing Strategy

Posted by Jemson Chan

Aug 23, 2018 2:22:43 PM


Animated videos are engaging instruments that can assist you in storytelling more comprehensively. The fact of the matter is that 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. 

Due to these reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.

Below are some statistics that will compel you to use more video in your marketing:

  • Including video on a landing page can increase conversions by 80%
  • After watching a video, 64% of users are more likely to buy a product online
  • 1/3 of all online activity is spent watching video
  • 50% of executives look for more information after seeing a product/service in a video
  • YouTube users watch more than 3 billion hours of video per month, according to YouTube

If video is not part of your content marketing strategy yet, the time to start using it to market your product is now.

Here are 5 benefits and reasons for you to start using video in your content marketing strategy.

Video ,especially animation, has been integral to the most recent & successful advertising campaigns. The John Lewis Christmas campaigns are always memorable thanks to some show-stopping animated sequences.

The ‘Dumb Ways to Die’ safety campaign won several awards and got its message across in a funny, memorable way. Even the big tech giants understand the importance of animation. Case in point is Google Doodle. However, you don’t need to have a huge advertising budget to utilise animation in your next content marketing campaign. 

If you are still not convinced, here are five reasons why you need animation:

More Stimulating to Viewers

Images are definitely more stimulating than text and moving images more so than still ones. Video site YouTube is increasingly more popular than Facebook because millennials would rather watch videos than read text-based still image content. Animated content leads to better engagement.

It is also much easier to get information across when you animate it. Its best to animate the information if you want to keep your audience engaged.

  Dry, boring information becomes far more interesting when it’s animated. If you want to tell your clients about a new piece of machinery, present it using an animated sequence.

More Memorable

You would most probably remember the last animated video you watched. That’s because animated content is instantly more memorable and entertaining. This means people would want to share it with their friends, increasing the chances of marketing through word of mouth. Its therefore no surprise that the likelihood of an animated film clip going viral is much higher than a blog post.

For the goal of content marketing is to grab your audience’s attention and hang on to it for as long as possible.

Reach a Bigger Audience

As mentioned earlier, animation is very shareable. People love to share great content within their social networks. Its possible to produce a funny, memorable animation clip and watch it go viral. If this happens, your content featuring your product or service could easily reach a global audience. This means reaching out to a wider amount of leads

More Cost-Effective

If you want more value for your money, animation is a top choice. Remember that it costs a tremendous amount of money to create a professionally produced video clip for marketing purposes.

Hence, it makes economical sense to create an animation as oppose to hiring a film crew to make a professional marketing video for your company.

Better Conversions

And last but not least, animated videos results in better conversions. The whole point of a marketing campaign is to attract viewers and convert them into leads and customers. Its important to note that animated videos have a much higher click-through rate compared to text. Studies indicate that website animation can provide a 70% boost in conversion rates. They are shared 12 thousand times more than regular content. Yes. You heard it right 12,000x more.

Therefore, if you want to boost your brand and build a stronger customer base, animation is the way to do it.





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Topics: Search Engine Optimization (SEO), Content Marketing, Content Creation, Business

10 Powerful Ways to Use Facebook Lead Ads to Your Advantage

Posted by Jemson Chan

Aug 17, 2018 6:11:49 PM

Many people may know about Facebook but how many have actually heard about Facebook Lead Ads?

I would be focusing on the 10 powerful ways to use Facebook Lead Ads to leverage on your advantage.

After reading this post, you can utilise this knowledge that is given and apply it for maximum effect.

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Topics: Search Engine Optimization (SEO), Lead Generation Singapore

8 B2B lead generation mistakes to avoid when using SEO

Posted by Jemson Chan

Aug 14, 2018 6:11:34 PM

In my previous blog post, I have discussed about the definition of SEO and the ways you can use them to help generate leads for your company. In this post, I would touch more on the common SEO mistakes that people make and how to avoid them. This is crucial when so as not to reduce the likelihood of your effective digital marketing efforts to be gone to waste.

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Topics: Search Engine Optimization (SEO), Lead Generation Singapore

8 ways to multiply your B2B lead generation through SEO

Posted by Jemson Chan

Aug 13, 2018 5:17:38 PM

In case you haven't known by now, SEO stands for Search Engine Optimization. However, the most fundamental mistake that occurs during SEO optimization is that it is usually performed in a silo. If you would like your digital marketing efforts to be more effective and generate more leads you have to strategically integrate SEO with your other marketing efforts.

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Topics: Search Engine Optimization (SEO), Lead Generation Singapore

The 5 B2B Lead Generation Strategies Marketers should know

Posted by Jemson Chan

Aug 7, 2018 12:13:15 PM


Many digital marketers are excited to talk about B2BLead Generation. However, few of them know of the strategies for B2B Lead Generation. However, fear not. You can use these 5 effective strategies to improve the way you & your company generate leads.

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Topics: Lead Generation, Content Marketing, Blogging

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