Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Why A Unique Selling Proposition Is So Important?

By: Bryan Lim on 8/7/19 17:40

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead ...

Debunked: 7 Myths Of Marketing Automation

By: Bryan Lim on 7/19/19 17:30

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...

How To Market An Event Successfully With Digital Marketing

By: Bryan Lim on 7/5/19 17:30

According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough to ensure a successful event ...

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

By: Bryan Lim on 5/30/19 17:45

Organic traffic isideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you ...

7 Email Marketing Mistakes You Should Avoid

By: Bryan Lim on 3/20/19 17:45

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of ...

What Is Inbound Marketing?

By: Bryan Lim on 3/14/19 17:30

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...

3 Key Elements For A Successful Digital Marketing Strategy

By: Bryan Lim on 3/13/19 17:30

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven ...

How To Define ToFu, MoFu and BoFu Content

By: Bryan Lim on 2/19/19 17:30

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which ...

Follow This 5-Step Process To Get You Started on YouTube Marketing

By: Bryan Lim on 2/3/19 17:30

YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing to help you ...

8 Ways To Optimise Your Calls-To-Action For Better Conversion

By: Bryan Lim on 1/31/19 18:05

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects ...

8 Tips To Help You Increase Your Email Engagement

By: Bryan Lim on 1/30/19 17:30

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing ...

5 Quick Tips For Google Analytics

By: Bryan Lim on 1/24/19 17:30

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the ...

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Blog Posts

Why A Unique Selling Proposition Is So Important?

Debunked: 7 Myths Of Marketing Automation

How To Market An Event Successfully With Digital Marketing

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

7 Email Marketing Mistakes You Should Avoid

What Is Inbound Marketing?

3 Key Elements For A Successful Digital Marketing Strategy

How To Define ToFu, MoFu and BoFu Content

Follow This 5-Step Process To Get You Started on YouTube Marketing

8 Ways To Optimise Your Calls-To-Action For Better Conversion

8 Tips To Help You Increase Your Email Engagement

5 Quick Tips For Google Analytics

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